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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Advertising effectiveness"
~subject:"Advertising"
~subject:"Electronic Commerce"
~subject:"Viral marketing"
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Search: subject_exact:"Internet-Marketing"
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Advertising effectiveness
Advertising
Electronic Commerce
Viral marketing
Internet marketing
46
Online-Marketing
46
Advertising effects
21
Consumer behaviour
21
Konsumentenverhalten
21
Werbewirkung
21
Werbung
20
Social Web
11
Social web
11
Online retailing
9
Online-Handel
9
Virales Marketing
9
Internet
7
E-commerce
6
Search engine
6
Suchmaschine
6
Beziehungsmarketing
4
Brand image
4
Brand management
4
Digital goods
4
Digitale Güter
4
Einzelhandel
4
Markenführung
4
Markenimage
4
Relationship marketing
4
Retail trade
4
Brand
3
Digital marketing
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Fernsehwerbung
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Markenartikel
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Marketing management
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Marketingmanagement
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Online advertising
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Search advertising
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Social media
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Television advertising
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33
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Sahni, Navdeep S.
2
Aurier, Philippe
1
Basuroy, Suman
1
Bonatti, Alessandro
1
Bowen, Melanie
1
Bradlow, Eric T.
1
Broz-Giroux, Anne
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Cadario, Romain
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Dekimpe, Marnik G.
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Du, Rex Yuxing
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Hair, Michael
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Han, Jung Ah
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Hodges, James
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Ivaldi, Marc
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Joo, Mingyu
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Kalyanam, Kirthi
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Kim, John
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Kim, Shinhye
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Kordrostami, Elika
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Lewis, Randall A.
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Li, Hui
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Marketing letters : a journal of research in marketing
Quantitative marketing and economics : QME
Journal of business research : JBR
136
International journal of internet marketing and advertising : IJIMA
100
Journal of retailing and consumer services
90
International journal of advertising : the review of marketing communications
81
Journal of marketing communications
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
International journal of hospitality management
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
47
International journal of electronic marketing and retailing : IJEMR
47
Information systems research : ISR
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Journal of promotion management : innovations in planning and applied research
43
International journal of advertising : the quarterly review of marketing communications
40
Journal of internet commerce
40
Journal of management information systems : JMIS
40
SpringerLink / Bücher
39
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of advertising research
35
Tourism management : research, policies, practice
31
Journal of marketing
28
Journal of electronic commerce research : JECR
27
International journal of contemporary hospitality management
26
International journal of technology marketing : IJTMkt
26
Journal of hospitality marketing & management
26
Journal of marketing research : JMR
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Psychology & marketing
25
International journal of business information systems : IJBIS
23
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
23
Journal of promotion management : JPM
23
Technological forecasting & social change : an international journal
23
International journal of electronic commerce : IJEC
22
Journal of travel and tourism marketing
22
Cogent business & management
21
European journal of marketing : EJM
21
Journal of the Academy of Marketing Science
21
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ECONIS (ZBW)
33
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1
Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
Saved in:
2
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
3
A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
Saved in:
4
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
5
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
6
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
7
Are e-books a different channel? : multichannel management of digital products
Li, Hui
- In:
Quantitative marketing and economics : QME
19
(
2021
)
2
,
pp. 179-225
Persistent link: https://www.econbiz.de/10012548958
Saved in:
8
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
9
Can negative buzz increase awareness and purchase intent?
Han, Jung Ah
;
Feit, Elea McDonnell
;
Srinivasan, Shuba
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012229461
Saved in:
10
Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Xu, Linli
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 215-255
Persistent link: https://www.econbiz.de/10012098687
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