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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Konsumentenverhalten"
~subject:"Neuromarketing"
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Konsumentenverhalten
Neuromarketing
Neuroscience
7
Neurowissenschaften
7
Consumer behaviour
4
Brand image
3
Markenimage
3
Brand management
2
Markenführung
2
Beziehungsmarketing
1
Brain health
1
Brand architecture
1
Causal inference
1
Cognition
1
Consumer neuroscience
1
Corporate reputation
1
Decision
1
Dual-process theory
1
Emotion
1
Employer branding Branding
1
Employer of choice
1
Entscheidung
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Firmenimage
1
First-choice brand (FCB)
1
Functional magnetic resonance imaging (fMRI)
1
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HR marketing
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Markenarchitektur
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Market research
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Marketing ethics
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Marktforschung
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Meta-analysis
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Neuroeconomics
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Neuroökonomie
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Personalmarketing
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Bechara, Antoine
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Berns, Gregory
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Boksem, Maarten A. S.
1
Brandão, Sofia
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Breiter, Hans
1
Dagher, Alain A.
1
Ebstein, Richard B.
1
Gonzalez, Richard J.
1
Hsu, Ming
1
Javor, Andrija
1
Kenning, Peter
1
Koller, Monika
1
Lee, Nick
1
Mouthinho, Luiz
1
Opitz, Christian
1
Rampl, Linn Viktoria
1
Sanfey, Alan G.
1
Santos, José Paulo
1
Seixas, Daniela
1
Smidts, Ale
1
Walvis, Tjaco H.
1
Welpe, Isabell M.
1
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Marketing letters : a journal of research in marketing
The journal of brand management : an international journal
Journal of business research : JBR
9
Psychology & marketing
9
Journal of marketing research : JMR
8
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of retailing and consumer services
5
European research studies
4
Journal of advertising research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
The journal of product & brand management
4
European journal of marketing
3
Faculty & research / Insead : working paper series
3
Handbook of developments in consumer behaviour
3
International journal of consumer studies
3
Journal of consumer behaviour : an international research review
3
Analyzing the strategic role of neuromarketing and consumer neuroscience
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Biometrics and neuroscience research in business and management : advances and applications
2
Dresden Discussion Paper Series in Economics
2
Innovatives Markenmanagement
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of internet commerce
2
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
Organizational research methods : ORM
2
Springer Gabler Research
2
Springer eBook Collection
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Academic journal of economic studies
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advances in business strategy and competitive advantage (ABSCA) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
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ECONIS (ZBW)
6
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6
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date (oldest first)
1
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
2
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
3
Advancing consumer neuroscience
Smidts, Ale
;
Hsu, Ming
;
Sanfey, Alan G.
;
Boksem, …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010401341
Saved in:
4
Neuroscience in branding : a functional magnetic resonance imaging study on brands' implicit and explicit impressions
Santos, José Paulo
;
Seixas, Daniela
;
Brandão, Sofia
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 735-757
Persistent link: https://www.econbiz.de/10009621245
Saved in:
5
Decision neuroscience and consumer decision making
Yoon, Carolyn
;
Gonzalez, Richard J.
;
Bechara, Antoine
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
2
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009565401
Saved in:
6
Three laws of branding : neuroscientific foundations of effective brand building
Walvis, Tjaco H.
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 176-194
Persistent link: https://www.econbiz.de/10003790476
Saved in:
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