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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~subject:"Jugendliche"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Jugendliche
Konsumentenverhalten
Consumer behaviour
573
Brand image
131
Markenimage
131
Brand management
121
Markenführung
121
USA
96
United States
96
Advertising effects
91
Werbewirkung
91
Beziehungsmarketing
87
Relationship marketing
87
Brand
79
Markenartikel
79
Marketing management
63
Marketingmanagement
63
Emotion
56
Advertising
53
Theory
53
Theorie
52
Werbung
52
Internet marketing
49
Market research
49
Marktforschung
49
Online-Marketing
49
Customer satisfaction
48
Kundenzufriedenheit
48
Experiment
44
Social Web
43
Social web
43
Personality psychology
39
Persönlichkeitspsychologie
39
Viral marketing
35
Virales Marketing
35
China
34
Dienstleistungsqualität
34
Service quality
34
Preismanagement
33
Pricing strategy
33
Einzelhandel
32
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239
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16
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Article
577
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3
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Article in journal
Aufsatz in Zeitschrift
580
Conference paper
10
Konferenzbeitrag
10
Collection of articles of several authors
4
Sammelwerk
4
Case study
2
Fallstudie
2
Conference proceedings
1
Konferenzschrift
1
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English
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Chan, Kara
6
Durvasula, Srinivas
5
Lysonski, Steven
5
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Chrysochou, Polymeros
3
Cui, Geng
3
Drolet, Aimee
3
Guzman, Francisco
3
Milne, George R.
3
Ng, Yu Leung
3
Poon, Patrick
3
Saenger, Christina
3
Schmitt, Bernd
3
Seo, Joon Yong
3
Shoham, Aviv
3
Tam, Leona
3
Thomas, Veronica L.
3
Trump, Rebecca K.
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Astous, Alain d'
2
Bagozzi, Richard P.
2
Barber, Nelson
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Beneke, Justin
2
Biswas, Abhijit
2
Black, William C.
2
Block, Martin P.
2
Borges, Adilson
2
Bose, Mousumi
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Bruwer, Johan
2
Byun, Kyung-Ah
2
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Marketing letters : a journal of research in marketing
The journal of consumer marketing
Journal of business research : JBR
1,987
Journal of retailing and consumer services
1,931
International journal of consumer studies
777
International journal of hospitality management
724
Psychology & marketing
669
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
The journal of brand management : an international journal
356
European journal of marketing : EJM
351
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Management science : journal of the Institute for Operations Research and the Management Sciences
331
Journal of travel and tourism marketing
325
Journal of international consumer marketing
324
Journal of marketing management : MM
311
Journal of retailing
303
Cogent business & management
300
Tourism management : research, policies, practice
299
Journal of marketing communications
296
International journal of retail & distribution management
294
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
Journal of marketing
288
Young consumers : insight and ideas for responsible marketers
288
Journal of fashion marketing and management
287
Journal of consumer behaviour : an international research review
285
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of economic psychology : research in economic psychology and behavioral economics
267
Journal of the Academy of Marketing Science
266
Journal of business ethics : JOBE
264
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
The journal of services marketing
261
Journal of hospitality marketing & management
251
Food policy : economics planning and politics of food and agriculture
245
Marketing intelligence & planning
242
Journal of food products marketing
232
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ECONIS (ZBW)
580
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580
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1
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan
;
Lassar, Walfried
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
5
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
6
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
7
Cultural differences in giving experiential (vs. material) gifts
Suh, Minji
;
Cho, Hyewon
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10014333923
Saved in:
8
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
9
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
10
How uncertainty affects information search among consumers : a curvilinear perspective
He, Sharlene
;
Rucker, Derek D.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 415-428
Persistent link: https://www.econbiz.de/10014334028
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