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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~type_genre:"Article in journal"
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Konsumentenverhalten
Social Web
Consumer behaviour
573
Brand image
131
Markenimage
131
Brand management
121
Markenführung
121
USA
96
United States
96
Advertising effects
91
Werbewirkung
91
Beziehungsmarketing
87
Relationship marketing
87
Brand
79
Markenartikel
79
Marketing management
63
Marketingmanagement
63
Emotion
56
Advertising
53
Theory
53
Theorie
52
Werbung
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Internet marketing
49
Market research
49
Marktforschung
49
Online-Marketing
49
Customer satisfaction
48
Kundenzufriedenheit
48
Experiment
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Social web
43
Personality psychology
39
Persönlichkeitspsychologie
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Viral marketing
35
Virales Marketing
35
China
34
Dienstleistungsqualität
34
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34
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33
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Durvasula, Srinivas
5
Lysonski, Steven
5
Chan, Kara
4
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Chrysochou, Polymeros
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Cui, Geng
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Drolet, Aimee
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3
Milne, George R.
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Poon, Patrick
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Saenger, Christina
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Schmitt, Bernd
3
Seo, Joon Yong
3
Shoham, Aviv
3
Tam, Leona
3
Thomas, Veronica L.
3
Trump, Rebecca K.
3
Verhoef, Peter C.
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Astous, Alain d'
2
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2
Bose, Mousumi
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Bruwer, Johan
2
Byun, Kyung-Ah
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Marketing letters : a journal of research in marketing
The journal of consumer marketing
Journal of business research : JBR
2,208
Journal of retailing and consumer services
1,978
International journal of hospitality management
776
International journal of consumer studies
770
Psychology & marketing
702
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Technological forecasting & social change : an international journal
441
Asia Pacific journal of marketing and logistics
408
The journal of product & brand management
404
Management science : journal of the Institute for Operations Research and the Management Sciences
393
The journal of brand management : an international journal
383
Tourism management : research, policies, practice
376
Journal of marketing research : JMR
362
European journal of marketing : EJM
361
Journal of travel and tourism marketing
361
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of marketing management : MM
347
Cogent business & management
331
Journal of marketing communications
331
Journal of international consumer marketing
326
Journal of marketing
320
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
309
Journal of retailing
307
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
304
Journal of the Academy of Marketing Science
298
Journal of consumer behaviour : an international research review
296
The international review of retail, distribution and consumer research
295
International journal of retail & distribution management
294
Journal of fashion marketing and management
292
International journal of contemporary hospitality management
290
Journal of business ethics : JOBE
288
The journal of services marketing
276
Journal of hospitality marketing & management
270
Young consumers : insight and ideas for responsible marketers
270
Marketing intelligence & planning
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
International journal of internet marketing and advertising : IJIMA
252
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ECONIS (ZBW)
590
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1
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590
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1
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan
;
Lassar, Walfried
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
5
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
6
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
7
Cultural differences in giving experiential (vs. material) gifts
Suh, Minji
;
Cho, Hyewon
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10014333923
Saved in:
8
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
9
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
10
How uncertainty affects information search among consumers : a curvilinear perspective
He, Sharlene
;
Rucker, Derek D.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 415-428
Persistent link: https://www.econbiz.de/10014334028
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