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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Service quality"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Marktinformation"
~type_genre:"Thesis"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Consumer behaviour
Service quality
Konsumentenverhalten
681
Brand management
335
Markenführung
335
Markenimage
289
Brand
206
Markenartikel
204
Beziehungsmarketing
124
Relationship marketing
124
Advertising effects
72
Werbewirkung
72
Social Web
67
Social web
67
Internet marketing
60
Online-Marketing
60
Emotion
56
Preismanagement
44
Pricing strategy
44
Viral marketing
43
Virales Marketing
43
Luxury goods
39
Luxusgüter
39
Brand loyalty
38
Marketing management
35
Marketingmanagement
34
Theorie
33
Theory
33
Personality psychology
32
Persönlichkeitspsychologie
32
Advertising
31
Customer satisfaction
31
Experiment
31
Kundenzufriedenheit
31
Werbung
30
Markentreue
28
USA
28
Consumer behavior
27
United States
27
Perception
26
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Undetermined
370
Free
27
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Article
676
Book / Working Paper
6
Type of publication (narrower categories)
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Amtsdruckschrift
Article in journal
Article
Marktinformation
Thesis
Umfrage
Aufsatz in Zeitschrift
682
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
6
Sammelwerk
6
Aufsatzsammlung
1
Conference proceedings
1
Konferenzschrift
1
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Language
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English
682
Author
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Guzman, Francisco
9
Fetscherin, Marc
4
Kim, Jungkeun
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Bagozzi, Richard P.
3
Balasubramanian, Siva Kumar
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Coker, Kesha K.
3
Drolet, Aimee
3
Hegner, Sabrina
3
Kang, Jiyun
3
Levy, Shalom
3
Lockshin, Larry
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Romaniuk, Jenni
3
Roy, Subhadip
3
Schmitt, Bernd
3
Stoel, Leslie
3
Tam, Leona
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Winterich, Karen Page
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Abratt, Russell
2
Ahuvia, Aaron
2
Aspara, Jaakko
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Baghi, Ilaria
2
Bashir, Irfan
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Beneke, Justin
2
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Published in...
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Marketing letters : a journal of research in marketing
The journal of product & brand management
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,887
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
682
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1
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682
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
7
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
8
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
9
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
10
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
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