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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Internet marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Virales Marketing
Consumer behaviour
584
Konsumentenverhalten
584
Holiday behaviour
113
Urlaubsverhalten
113
Tourism
87
Tourismus
86
Brand image
75
Markenimage
75
Beziehungsmarketing
74
Relationship marketing
74
Brand management
71
Markenführung
71
Customer satisfaction
68
Kundenzufriedenheit
68
Emotion
62
Advertising effects
53
Werbewirkung
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Viral marketing
51
Online-Marketing
42
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Markenartikel
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Social Web
40
Social web
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39
Tourism marketing
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Tourismusmarketing
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Online-Handel
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Tourismuswirtschaft
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Kognition
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Nicolau, Juan Luis
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Okumus, Fevzi
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Taheri, Babak
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Bilgihan, Anil
2
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2
Nusair, Khaldoon
2
Ranaweera, Chatura
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2
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1
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1
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1
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Marketing letters : a journal of research in marketing
Tourism management : research, policies, practice
Journal of business research : JBR
251
Journal of retailing and consumer services
209
International journal of internet marketing and advertising : IJIMA
133
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Journal of marketing communications
87
International journal of hospitality management
85
International journal of advertising : the review of marketing communications
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of promotion management : innovations in planning and applied research
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
Cogent business & management
59
The journal of product & brand management
59
Journal of internet commerce
58
International journal of electronic marketing and retailing : IJEMR
53
Psychology & marketing
50
Electronic commerce research
45
International journal of contemporary hospitality management
42
Asia Pacific journal of marketing and logistics
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of hospitality marketing & management
40
Information systems research : ISR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
International journal of advertising : the quarterly review of marketing communications
38
Journal of travel and tourism marketing
37
The journal of brand management : an international journal
37
International journal of consumer studies
36
Journal of marketing
36
Journal of electronic commerce research : JECR
35
Journal of marketing research : JMR
35
Journal of the Academy of Marketing Science
34
Marketing intelligence & planning
34
Technological forecasting & social change : an international journal
34
International journal of technology marketing : IJTMkt
33
Journal of promotion management : JPM
33
European journal of marketing : EJM
32
Journal of management information systems : JMIS
32
Journal of advertising research
30
Journal of international consumer marketing
29
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ECONIS (ZBW)
74
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41
The influences of tourists’ emotions on the selection of electronic word of mouth platforms
Yan, Qiang
;
Zhou, Simin
;
Wu, Sipeng
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 348-363
Persistent link: https://www.econbiz.de/10011814829
Saved in:
42
The effect of traditionally marginalized groups in advertising on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
Saved in:
43
The differentiated effect of advertising on readership : evidence from a two-sided market approach
Ivaldi, Marc
;
Muller-Vibes, Catherine
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011930039
Saved in:
44
The impact of language style on consumers' reactions to online reviews
Wu, Luorong
;
Shen, Han
;
Fan, Alei
;
Mattila, Anna S.
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 590-596
Persistent link: https://www.econbiz.de/10011643275
Saved in:
45
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
46
Power and the appeal of the deal : how consumers value the control provided by Pay What You Want (PWYW) pricing
Barone, Michael J.
;
Bae, T. J.
;
Qian, Shanshan
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 437-447
Persistent link: https://www.econbiz.de/10011730683
Saved in:
47
An exploration of the factors influencing social media continuance usage and information sharing intentions among Korean travellers
Hur, Kyungsuk
;
Kim, Taegoo
;
Karatepe, Osman M.
;
Lee, Gyehee
- In:
Tourism management : research, policies, practice
63
(
2017
),
pp. 170-178
Persistent link: https://www.econbiz.de/10011746458
Saved in:
48
The signaling effect of management response in engaging customers : a study of the hotel industry
Li, Chunyu
;
Cui, Geng
;
Peng, Ling
- In:
Tourism management : research, policies, practice
62
(
2017
),
pp. 42-53
Persistent link: https://www.econbiz.de/10011734065
Saved in:
49
Consumer perception of knowledge-sharing in travel-related online social networks
Bilgihan, Anil
;
Barreda, Albert
;
Okumus, Fevzi
;
Nusair, …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 287-296
Persistent link: https://www.econbiz.de/10011418426
Saved in:
50
Toward an integrated model of tourist expectation formation and gender difference
Wang, Chunyang
;
Qu, Hailin
;
Ksu, Maxwell K.
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 58-71
Persistent link: https://www.econbiz.de/10011451937
Saved in:
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