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~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~language:"rus"
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Marketing management
37
Marketingmanagement
37
Consumer behaviour
9
Konsumentenverhalten
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Beziehungsmarketing
7
Relationship marketing
7
Marketing strategy
5
Firm performance
4
Marketing
4
Unternehmenserfolg
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Markenimage
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Customer loyalty
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Innovationsmanagement
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Internet marketing
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Market orientation
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Deshpandé, Rohit
2
Stork, Philip
2
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Currim, Imran S.
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
SpringerLink / Bücher
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection
42
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
The journal of product & brand management
40
AMS review : official publication of the Academy of Marketing Science
38
Psychology & marketing
38
Cogent business & management
35
Journal of business ethics : JOBE
35
Harvard business review : HBR
34
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of business-to-business marketing
30
Journal of retailing
30
Marketing theory
30
European research studies
29
International journal of internet marketing and advertising : IJIMA
29
International review on public and non-profit marketing
29
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ECONIS (ZBW)
37
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1
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
2
The effect of competition on product removal
Barriola, Xabier
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10013273026
Saved in:
3
Investigating cross-media effects in a multichannel marketing environment : the role of email, catalog, television, and radio
Sridhar, Karthik
;
Kumar, Ashish
;
Bezawada, Ram
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10013273025
Saved in:
4
Taking marketing strategy risks with seemingly no expected gains
Lin, Yuanfang
;
Pazgal, Amit I.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 363-377
Persistent link: https://www.econbiz.de/10012793411
Saved in:
5
Blockchain : a game changer for marketers?
Gleim, Mark R.
;
Stevens, Jennifer L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 123-128
Persistent link: https://www.econbiz.de/10012488859
Saved in:
6
The cannabis industry : a natural laboratory for marketing strategy research
Olsen, Mitchell C.
;
Smith, Keith Marion
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10012229453
Saved in:
7
The past, present, and future of marketing strategy
Sozuer, Sibel
;
Carpenter, Gregory S.
;
Kopalle, Praveen K.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012301432
Saved in:
8
Antecedents of market orientation : marketing CEOs, CMOs, and top management team marketing experience
Brower, Jacob
;
Nath, Pravin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10011964306
Saved in:
9
Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
Saved in:
10
Siding with the underdog : is your customer voting effort a sweet deal for your competitors?
Nariswari, Angeline G. A.
;
Chen, Qimei
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 701-713
Persistent link: https://www.econbiz.de/10011614548
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