The cannabis industry : a natural laboratory for marketing strategy research
Year of publication: |
2020
|
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Authors: | Olsen, Mitchell C. ; Smith, Keith Marion |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 31.2020, 1, p. 7-12
|
Subject: | Cannabis | Marijuana | Marketing strategy | Segmentation | Distribution channels | Product portfolios | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Drogenkonsum | Drug consumption | Drogenpolitik | Drug policy |
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