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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Delacroix, Eva"
~person:"Driesener, Carl"
~person:"Herrmann, Andreas"
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Consumer behaviour
4
Konsumentenverhalten
4
Advertising music
1
Beziehungsmarketing
1
Comparison
1
Conditional predictions
1
Consumer preferences
1
Cross-cultural marketing
1
Cultural identity
1
East Asia
1
Field study
1
Forecasting model
1
Inter-Asian differences
1
Kulturelle Identität
1
Ladengestaltung
1
Mass Customization
1
Mass customization
1
Music
1
Music industry
1
Musik
1
Musikwirtschaft
1
NBD
1
Nostalgia
1
Ostasien
1
Poisson log-normal
1
Probability models
1
Probability theory
1
Prognoseverfahren
1
Präferenztheorie
1
Purchase frequency counts
1
Relationship marketing
1
Risiko
1
Risk
1
Sales promotion
1
Statistical distribution
1
Statistische Verteilung
1
Store design
1
Theorie
1
Theory
1
Theory of preferences
1
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1
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4
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4
Aufsatz in Zeitschrift
4
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English
4
Author
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Delacroix, Eva
Driesener, Carl
Herrmann, Andreas
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kahn, Barbara E.
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Klink, Richard R.
2
Kouril, Michal
2
Laurent, Gilles
2
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Marketing letters : a journal of research in marketing
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Economics Papers from University Paris Dauphine
5
Journal of business economics : JBE
4
Psychology & marketing
4
Die Betriebswirtschaft : DBW
3
Journal of marketing
3
Marketing : ZFP ; journal of research and management
3
Review of managerial science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European journal of marketing : EJM
2
Journal of retailing
2
Journal of retailing and consumer services
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Australasian marketing journal
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Emerald insight
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of political economy
1
Journal of the Academy of Marketing Science
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
MSI reports : working paper series
1
Open Access publications from Université Paris-Dauphine
1
Schriftenreihe der Wissenschaftlichen Hochschule für Unternehmensführung Koblenz / Forschung
1
The journal of brand management : an international journal
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
4
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1
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
2
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
3
Predicting future purchases with the Poisson log-normal model
Trinh, Giang
;
Rungie, Cam
;
Wright, Malcolm
;
Driesener, Carl
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10010367204
Saved in:
4
It is all in the mix : the interactive effect of music tempo and mode on in-store sales
Knoferle, Klemens M.
;
Spangenberg, Eric R.
;
Herrmann, …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 325-337
Persistent link: https://www.econbiz.de/10009530700
Saved in:
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