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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Paas, Leonard J."
~person:"Ravid, S. Abraham Avri"
~subject:"Advertising"
~subject:"Cultural identity"
~subject:"Filmwirtschaft"
~type:"article"
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
2
The impact of advertising content on movie revenues
Rao, Vithala R.
;
Ravid, S. Abraham Avri
;
Gretz, Richard T.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10011730642
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