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~isPartOf:"Marketing letters : a journal of research in marketing"
~source:"econis"
~subject:"Brand management"
~subject:"Unternehmenskultur"
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Brand management
Unternehmenskultur
Consumer behaviour
83
Konsumentenverhalten
83
Markenführung
70
Brand image
51
Markenimage
51
Brand
33
Markenartikel
33
Preismanagement
27
Pricing strategy
27
Beziehungsmarketing
20
Relationship marketing
20
Advertising effects
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Werbewirkung
18
Innovation management
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Innovationsmanagement
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Theorie
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Marketingmanagement
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Klink, Richard R.
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Batra, Rajeev
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2
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Gunasti, Kunter
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Kouril, Michal
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2
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2
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2
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1
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1
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1
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1
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1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
715
The journal of brand management : an international journal
575
SpringerLink / Bücher
419
The journal of product & brand management
388
Journal of retailing and consumer services
293
Journal of business ethics : JOBE
235
Springer eBook Collection
149
International journal of hospitality management
146
European journal of marketing : EJM
142
Industrial marketing management : the international journal for industrial and high-tech firms
137
Journal of strategic marketing
118
Journal of marketing communications
114
Psychology & marketing
114
Marketing intelligence & planning
110
Harvard-Business-Manager : das Wissen der Besten
109
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
109
Journal of marketing management : MM
108
Asia Pacific journal of marketing and logistics
106
Harvard business review : HBR
101
Cogent business & management
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Business horizons
95
The IUP journal of brand management : IJBRM
93
Journal of marketing
90
Journal of the Academy of Marketing Science
85
Research
81
Tourism management : research, policies, practice
75
Journal of promotion management : innovations in planning and applied research
72
International journal of contemporary hospitality management
71
Journal of international consumer marketing
71
Journal of promotion management : JPM
70
Innovatives Markenmanagement
68
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
68
The international journal of human resource management
68
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
International marketing review
66
Journal of advertising research
66
Journal of fashion marketing and management
66
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ECONIS (ZBW)
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1
Value instantiation : how to overcome the value conflict in promoting luxury brands with CSR initiatives
Park, Ji Kyung
;
Torelli, Carlos J.
;
Monga, Alokparna Basu
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 307-319
Persistent link: https://www.econbiz.de/10012144813
Saved in:
2
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
3
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
4
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
5
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
6
The role of visual art in enhancing perceived prestige of luxury brands
Lee, Hsiao-Ching
;
Chen, Wei-Wei
;
Wang, Chih-Wei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 593-606
Persistent link: https://www.econbiz.de/10011399136
Saved in:
7
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
8
Convergence in the high-technology consumer markets : not all brands gain equally from adding new functionalities to products
Gill, Tripat
;
Lei, Jing
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 91-103
Persistent link: https://www.econbiz.de/10003805723
Saved in:
9
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
10
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
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