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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"United States"
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B-to-B-Marketing
Konsumentenverhalten
United States
Brand management
70
Markenführung
70
Consumer behaviour
53
Brand image
47
Markenimage
47
Brand
34
Markenartikel
34
Advertising effects
12
Werbewirkung
12
Beziehungsmarketing
9
Relationship marketing
9
Emotion
8
Brand loyalty
6
Branding
6
Business-to-business marketing
5
Perception
5
Wahrnehmung
5
Advertising
4
Advertising music
4
Brand name
4
Confidence
4
Experiment
4
Luxury goods
4
Luxusgüter
4
Markentreue
4
Perceived fit
4
Product design
4
Produktgestaltung
4
Sound symbolism
4
USA
4
Vertrauen
4
Werbemusik
4
Werbung
4
Brand names
3
Brand personality
3
Cognition
3
Innovation management
3
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33
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3
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Article
59
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Article in journal
58
Aufsatz in Zeitschrift
58
Conference paper
1
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1
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English
59
Author
All
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Chen, Qimei
2
Griffin, Abbie
2
Gunasti, Kunter
2
Klink, Richard R.
2
Kouril, Michal
2
Lilien, Gary L.
2
Liu, Maggie Wenjing
2
Newman, Kevin P.
2
Pogacar, Ruth
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Trump, Rebecca K.
2
Wu, Lan
2
Aguirre-Rodriguez, Alexandra
1
Ahn, Hongmin
1
Baghi, Ilaria
1
Banerjee, Madhumita
1
Bayus, Barry L.
1
Besharat, Ali
1
Bodapati, Anand
1
Boeuf, Benjamin
1
Borgelink, Bianca G. D.
1
Bowman, Douglas
1
Bradlow, Eric T.
1
Bun, Maurice J. G.
1
Bóveda-Lambie, Adriana M.
1
Carpenter, Thomas P.
1
Casteran, Gauthier
1
Chen, Wei-Wei
1
Choi, Choongbeom
1
Choi, Sungwoo
1
Chrysochou, Polymeros
1
Cohen, Justin
1
DeSarbo, Wayne
1
Deighton, John
1
Dens, Nathalie
1
Devezer, Berna
1
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Marketing letters : a journal of research in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
622
Journal of business research : JBR
511
The journal of brand management : an international journal
302
The journal of product & brand management
299
Journal of retailing and consumer services
259
The journal of business & industrial marketing
239
Journal of business-to-business marketing
128
SpringerLink / Bücher
122
Psychology & marketing
100
European journal of marketing : EJM
99
Asia Pacific journal of marketing and logistics
90
Journal of marketing
80
Journal of marketing communications
79
International journal of hospitality management
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
77
Marketing intelligence & planning
77
Journal of strategic marketing
74
Journal of the Academy of Marketing Science
67
Journal of marketing management : MM
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
61
International journal of advertising : the review of marketing communications
59
Journal of international consumer marketing
59
Journal of promotion management : innovations in planning and applied research
57
International journal of internet marketing and advertising : IJIMA
52
Journal of promotion management : JPM
52
International marketing review
49
Journal of global marketing
48
The journal of consumer marketing
48
Cogent business & management
47
The IUP journal of brand management : IJBRM
46
International journal of consumer studies
45
Journal of fashion marketing and management
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Springer eBook Collection
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of international marketing
39
Journal of marketing research : JMR
39
European journal of marketing
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
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ECONIS (ZBW)
59
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59
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1
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
3
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
4
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
5
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
6
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
7
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
8
All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
Saved in:
9
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
10
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
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