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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Zahlungsbereitschaftsanalyse"
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Beziehungsmarketing
Brand management
Zahlungsbereitschaftsanalyse
Consumer behaviour
292
Konsumentenverhalten
292
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Relationship marketing
27
Emotion
23
Theorie
22
Theory
22
Experiment
20
Advertising
19
Werbung
19
Viral marketing
18
Virales Marketing
18
Cognition
17
Kognition
17
Market research
16
Marktforschung
16
Internet marketing
15
Online-Marketing
15
Perception
15
Wahrnehmung
15
Customer satisfaction
14
Kundenzufriedenheit
14
Präferenztheorie
14
Theory of preferences
14
Personality psychology
13
Persönlichkeitspsychologie
13
Preismanagement
13
Pricing strategy
13
Decision under uncertainty
12
Entscheidung unter Unsicherheit
12
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1
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English
83
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Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Chen, Qimei
2
Doorn, Jenny van
2
Gunasti, Kunter
2
Klink, Richard R.
2
Kouril, Michal
2
Liu, Maggie Wenjing
2
Newman, Kevin P.
2
Pogacar, Ruth
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Russell, Cristel
2
Russell, Dale
2
Schnittka, Oliver
2
Spann, Martin
2
Trump, Rebecca K.
2
Wu, Lan
2
Yoon, Carolyn
2
Aali, Abdulrahman Yousef al-
1
Aguirre-Rodriguez, Alexandra
1
Ahn, Hongmin
1
Baghi, Ilaria
1
Banerjee, Madhumita
1
Becker, Jan U.
1
Bellis, Emanuel de
1
Besharat, Ali
1
Biswas, Abhijit
1
Blut, Markus
1
Bodapati, Anand
1
Boeuf, Benjamin
1
Borgelink, Bianca G. D.
1
Bosukonda, Narendra
1
Bradlow, Eric T.
1
Breugelmans, Els
1
Bóveda-Lambie, Adriana M.
1
Bügel, Marnix S.
1
Carpenter, Thomas P.
1
Casteran, Gauthier
1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
669
Journal of retailing and consumer services
653
The journal of product & brand management
298
The journal of brand management : an international journal
284
International journal of hospitality management
225
Psychology & marketing
153
Asia Pacific journal of marketing and logistics
132
The journal of services marketing
128
Journal of the Academy of Marketing Science
123
European journal of marketing : EJM
112
Journal of strategic marketing
106
International journal of consumer studies
101
Marketing intelligence & planning
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Journal of retailing
97
Cogent business & management
96
Journal of marketing
93
International journal of contemporary hospitality management
90
SpringerLink / Bücher
90
Journal of hospitality marketing & management
89
Journal of travel and tourism marketing
89
Journal of marketing communications
86
The international review of retail, distribution and consumer research
79
Journal of international consumer marketing
78
The service industries journal
78
Industrial marketing management : the international journal for industrial and high-tech firms
75
International journal of retail & distribution management
75
Journal of marketing management : MM
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
International journal of internet marketing and advertising : IJIMA
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Journal of promotion management : innovations in planning and applied research
68
The journal of consumer marketing
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
63
Tourism management : research, policies, practice
63
International journal of advertising : the review of marketing communications
61
Journal of global marketing
61
Food policy : economics planning and politics of food and agriculture
60
Journal of fashion marketing and management
60
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ECONIS (ZBW)
83
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
3
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
4
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
5
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
6
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
7
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
8
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
9
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
10
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
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