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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand image"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Beispielsammlung"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Service quality
Consumer behaviour
289
Konsumentenverhalten
289
Brand management
50
Markenführung
50
Markenimage
47
Advertising effects
39
Werbewirkung
39
Brand
34
Markenartikel
34
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Theorie
21
Theory
21
Experiment
20
Advertising
19
Werbung
19
Viral marketing
18
Virales Marketing
18
Cognition
17
Kognition
17
Market research
16
Marktforschung
16
Internet marketing
15
Online-Marketing
15
Perception
15
Wahrnehmung
15
Customer satisfaction
14
Kundenzufriedenheit
14
Präferenztheorie
14
Theory of preferences
14
Personality psychology
13
Persönlichkeitspsychologie
13
Preismanagement
13
Pricing strategy
13
Decision under uncertainty
12
Entscheidung unter Unsicherheit
12
Willingness to pay
12
Zahlungsbereitschaftsanalyse
12
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53
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Article in journal
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Beispielsammlung
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53
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English
53
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Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Biswas, Abhijit
2
Guha, Abhijit
2
Gunasti, Kunter
2
Kouril, Michal
2
Liu, Maggie Wenjing
2
Newman, Kevin P.
2
Pogacar, Ruth
2
Rossiter, John R.
2
Russell, Cristel
2
Russell, Dale
2
Trump, Rebecca K.
2
Aguirre-Rodriguez, Alexandra
1
Baghi, Ilaria
1
Banerjee, Madhumita
1
Bekk, Magdalena
1
Besharat, Ali
1
Boeuf, Benjamin
1
Bonifield, Carolyn
1
Borgelink, Bianca G. D.
1
Bóveda-Lambie, Adriana M.
1
Carpenter, Thomas P.
1
Casteran, Gauthier
1
Chang, Chia-jung
1
Chang, Chung-chau
1
Chang, Shin-shin
1
Chen, Qimei
1
Choi, Choongbeom
1
Choi, Sungwoo
1
Chrysochou, Polymeros
1
Clemente, Sarah
1
Cohen, Justin
1
Cole, Catherine A.
1
Connan Guesquière, Chantal
1
Das, Neel
1
Dawar, Niraj
1
Dens, Nathalie
1
Devezer, Berna
1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
474
Journal of retailing and consumer services
439
International journal of hospitality management
246
The journal of product & brand management
244
The journal of brand management : an international journal
217
Psychology & marketing
126
Asia Pacific journal of marketing and logistics
116
The journal of services marketing
114
Journal of travel and tourism marketing
99
Journal of hospitality marketing & management
96
European journal of marketing : EJM
95
International journal of contemporary hospitality management
95
Cogent business & management
89
The service industries journal
80
Journal of international consumer marketing
78
Journal of marketing communications
78
Journal of strategic marketing
73
Services marketing quarterly
72
Marketing intelligence & planning
69
The journal of consumer marketing
63
Journal of global marketing
59
International journal of consumer studies
58
Journal of marketing
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Journal of the Academy of Marketing Science
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
Tourism management : research, policies, practice
56
Journal of Islamic marketing
55
International marketing review
54
Journal of fashion marketing and management
50
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
50
Journal of service research : JSR
47
Service business
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
46
International journal of retail & distribution management
43
Journal of promotion management : innovations in planning and applied research
43
International journal of internet marketing and advertising : IJIMA
42
Journal of marketing management : MM
42
Journal of Asian finance, economics and business : JAFEB
41
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ECONIS (ZBW)
53
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53
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
3
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
4
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
5
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
6
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
7
All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
Saved in:
8
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
9
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
10
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
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