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~isPartOf:"Marketing places and spaces"
~isPartOf:"Urban events, place branding and promotion : place event marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Regionenmarke"
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Place marketing
8
Standortmarketing
8
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3
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2
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2
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2
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Appelblad, Håkan
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Marketing places and spaces
Urban events, place branding and promotion : place event marketing
Branded spaces : experience enactments and entanglements
13
Handbook on place branding and marketing
13
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
7
Strategic place branding methodologies and theory for tourist attraction
6
Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
4
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
4
Brand research : [an outcome of the second International Conference on Brand Management]
3
Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
3
Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
3
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
3
Brands and branding geographies
2
Markt- und Branchenentwicklungen im alpinen Tourismus
2
Progress in tourism marketing
2
Standortfaktor Tourismus und Wissenschaft : Herausforderungen und Chancen für Destinationen
2
Strategische Produktentwicklung im Standortmanagement : Wettbewerbsvorteile für den Tourismus
2
Studia / Polska Akademia Nauk, Komitet Przestrzennego Zagospodarowania Kraju
2
Advances in hospitality, tourism, and the services industry (AHTSI) book series
1
Anstöße aus dem Bremer Perspektiven-Labor
1
Applications
1
Arbeitsmaterialien zur Raumordnung und Raumplanung
1
Arbeitspapiere zur Regionalentwicklung
1
Aufgaben von Wissenschaft und Praxis im nächsten Jahrzehnt : Festgabe AV Bodania, St. Gallen ; [1925 - 2000]
1
Bcsd-Schriftenreihe
1
Branded lives : the production and consumption of meaning at work
1
Brands and branding
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business Improvement Districts (BID) : Grundlagen - Konzepte - Perspektiven
1
Business/Economics
1
CERAMAC
1
Cases on SMEs and open innovation : applications and investigations
1
Counter-narratives and organization
1
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Ebook inside
1
Edition Difu - Stadt, Forschung, Praxis
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Erfurter Hefte zum angewandten Marketing
1
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
1
Events und Tourismus : Stand und Perspektiven der Eventforschung
1
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ECONIS (ZBW)
8
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1
The concept of place event marketing
Cudny, Waldemar
- In:
Urban events, place branding and promotion : place …
,
(pp. 1-24)
.
2020
Persistent link: https://www.econbiz.de/10012161170
Saved in:
2
Cultural promotion of place as "northern" space : the case of Umeå2014 - European Capital of Culture event
Appelblad, Håkan
- In:
Urban events, place branding and promotion : place …
,
(pp. 25-46)
.
2020
Persistent link: https://www.econbiz.de/10012161175
Saved in:
3
Branding authenticity : perceptions of La Patum de Berga, a complex place marketing event in Catalonia, Spain
Colombo, Alba
;
Cantó Milà, Natàlia
- In:
Urban events, place branding and promotion : place …
,
(pp. 47-62)
.
2020
Persistent link: https://www.econbiz.de/10012161182
Saved in:
4
Participatory cultural events and place attachment : a new path towards place branding?
Brokalaki, Zafeirenia
;
Comunian, Roberta
- In:
Urban events, place branding and promotion : place …
,
(pp. 63-85)
.
2020
Persistent link: https://www.econbiz.de/10012161186
Saved in:
5
Place branding through culture and arts events : cases from Eastern Canada
Jolliffe, Lee
;
Chesworth, Nancy
- In:
Urban events, place branding and promotion : place …
,
(pp. 105-123)
.
2020
Persistent link: https://www.econbiz.de/10012161205
Saved in:
6
Geographies and branding impacts of non-metropolitan music festivals in the Western Cape province of South Africa
Donaldson, Ronnie
;
Duckitt, Henry
- In:
Urban events, place branding and promotion : place …
,
(pp. 141-161)
.
2020
Persistent link: https://www.econbiz.de/10012161215
Saved in:
7
The emotional attachment built through the attitudes and managerial approach to place marketing and branding : "the golden city of Kremnica, Slovakia"
Mazurek, Marica
- In:
Marketing places and spaces
,
(pp. 93-105)
.
2015
Persistent link: https://www.econbiz.de/10011441059
Saved in:
8
How do tourists turn space into place? : a conceptualisation for sustainable place marketing
Gnoth, Juergen
- In:
Marketing places and spaces
,
(pp. 315-326)
.
2015
Persistent link: https://www.econbiz.de/10011441211
Saved in:
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