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~isPartOf:"Marketing science"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Spieltheorie"
~type_genre:"Aufsatz in Zeitschrift"
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Chintagunta, Pradeep K.
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Guo, Liang
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Rossi, Federico
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Marketing science
International journal of production research
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Overage charge or loyalty discount : when should extra consumptions be penalized or rewarded?
Guo, Liang
- In:
Marketing science
42
(
2023
)
3
,
pp. 614-633
Persistent link: https://www.econbiz.de/10014317449
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2
Consumer loyalty programs and retail prices : evidence from gasoline markets
Rossi, Federico
;
Chintagunta, Pradeep K.
- In:
Marketing science
42
(
2023
)
4
,
pp. 794-818
Persistent link: https://www.econbiz.de/10014317643
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