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~isPartOf:"Marketing science"
~subject:"Advertising"
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Internet marketing
15
Online-Marketing
15
Advertising effects
9
Werbewirkung
9
Werbung
9
Consumer behaviour
7
E-commerce
7
Electronic Commerce
7
Konsumentenverhalten
7
Digital platform
6
Digitale Plattform
6
Online retailing
6
Online-Handel
6
Search engine
5
Suchmaschine
5
Einzelhandel
4
Feldforschung
4
Field research
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Retail trade
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advertising
4
field experiments
4
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3
Auktionstheorie
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Internet-Auktion
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Online auction
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Long, Fei
2
Arora, Neeraj
1
Choi, W. Jason
1
Dai, Weijia
1
Dukes, Anthony
1
Ellickson, Paul B.
1
Gordon, Brett R.
1
Hoban, Paul R.
1
Jerath, Kinshuk
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Kar, Wreetabrata
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Kim, Hyunjin
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Liu, Qihong
1
Liu, Yunchuan
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Luca, Michael
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Moakler, Robert
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Nair, Harikesh
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Reeder, James C.
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Sahni, Navdeep S.
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Sayedi, Amin
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Shuai, Jie
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Sárváry, Miklós
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Xiong, Xi
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Marketing science
International journal of advertising : the review of marketing communications
77
Journal of business research : JBR
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing communications
40
International journal of internet marketing and advertising : IJIMA
38
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
29
Journal of advertising research
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of retailing and consumer services
18
Journal of promotion management : JPM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of marketing research : JMR
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Journal of marketing
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Journal of marketing research
9
Young consumers : insight and ideas for responsible marketers
9
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Technological forecasting & social change : an international journal
7
Electronic commerce research and applications
6
European research studies
6
Health marketing quarterly
6
International journal of industrial organization
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Journal of international consumer marketing
6
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ECONIS (ZBW)
9
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1
Estimating marketing component effects : double machine learning from targeted digital promotions
Ellickson, Paul B.
;
Kar, Wreetabrata
;
Reeder, James C.
- In:
Marketing science
42
(
2023
)
4
,
pp. 704-728
Persistent link: https://www.econbiz.de/10014317639
Saved in:
2
Advertising as information for ranking e-commerce search listings
Yang, Joonhyuk
;
Sahni, Navdeep S.
;
Nair, Harikesh
;
Xiong, Xi
- In:
Marketing science
43
(
2024
)
2
,
pp. 360-377
Persistent link: https://www.econbiz.de/10014529217
Saved in:
3
What cookie-based advertising effectiveness fails to measure
Hoban, Paul R.
;
Arora, Neeraj
- In:
Marketing science
43
(
2024
)
2
,
pp. 407-418
Persistent link: https://www.econbiz.de/10014529228
Saved in:
4
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
5
Frontiers: which firms gain from digital advertising? : evidence from a field experiment
Dai, Weijia
;
Kim, Hyunjin
;
Luca, Michael
- In:
Marketing science
42
(
2023
)
3
,
pp. 429-439
Persistent link: https://www.econbiz.de/10014317393
Saved in:
6
Open and private exchanges in display advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science
42
(
2023
)
3
,
pp. 451-475
Persistent link: https://www.econbiz.de/10014317404
Saved in:
7
Close enough? : a large-scale exploration of non-experimental approaches to advertising measurement
Gordon, Brett R.
;
Moakler, Robert
;
Zettelmeyer, Florian
- In:
Marketing science
42
(
2023
)
4
,
pp. 768-793
Persistent link: https://www.econbiz.de/10014317642
Saved in:
8
Skippable ads : interactive advertising on digital media platforms
Dukes, Anthony
;
Liu, Qihong
;
Shuai, Jie
- In:
Marketing science
41
(
2022
)
3
,
pp. 528-547
Persistent link: https://www.econbiz.de/10013363779
Saved in:
9
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
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