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Search: subject_exact:"Social media marketing"
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Internet marketing
15
Online-Marketing
15
Advertising
9
Advertising effects
9
Werbewirkung
9
Werbung
9
Consumer behaviour
7
E-commerce
7
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advertising
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field experiments
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Long, Fei
2
Arora, Neeraj
1
Choi, W. Jason
1
Compiani, Giovanni
1
D'Annunzio, Anna
1
Dai, Weijia
1
Dukes, Anthony
1
Ellickson, Paul B.
1
Gordon, Brett R.
1
Hoban, Paul R.
1
Jerath, Kinshuk
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Kar, Wreetabrata
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Kim, Hyunjin
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Lewis, Gregory
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Liaukonyte, Jura
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Liu, Qihong
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Liu, Yunchuan
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Moakler, Robert
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Pei, Amy
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Peng, Sida
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Reeder, James C.
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Russo, Antonio
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Sahni, Navdeep S.
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Sayedi, Amin
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Shuai, Jie
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Sárváry, Miklós
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Todri, Vilma
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Yang, Joonhyuk
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Marketing science
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
200
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Springer eBook Collection
67
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing management : MM
48
International journal of e-business research : an official publication of the Information Resources Management Association
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
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ECONIS (ZBW)
15
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1
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15
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1
Estimating marketing component effects : double machine learning from targeted digital promotions
Ellickson, Paul B.
;
Kar, Wreetabrata
;
Reeder, James C.
- In:
Marketing science
42
(
2023
)
4
,
pp. 704-728
Persistent link: https://www.econbiz.de/10014317639
Saved in:
2
How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Wilbur, Kenneth C.
- In:
Marketing science
41
(
2022
)
5
,
pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
Saved in:
3
Intermediaries in the online advertising market
D'Annunzio, Anna
;
Russo, Antonio
- In:
Marketing science
43
(
2024
)
1
,
pp. 33-53
Persistent link: https://www.econbiz.de/10014470098
Saved in:
4
Online search and optimal product rankings : an empirical framework
Compiani, Giovanni
;
Lewis, Gregory
;
Peng, Sida
;
Wang, …
- In:
Marketing science
43
(
2024
)
3
,
pp. 615-636
Persistent link: https://www.econbiz.de/10014529247
Saved in:
5
Advertising as information for ranking e-commerce search listings
Yang, Joonhyuk
;
Sahni, Navdeep S.
;
Nair, Harikesh
;
Xiong, Xi
- In:
Marketing science
43
(
2024
)
2
,
pp. 360-377
Persistent link: https://www.econbiz.de/10014529217
Saved in:
6
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
7
What cookie-based advertising effectiveness fails to measure
Hoban, Paul R.
;
Arora, Neeraj
- In:
Marketing science
43
(
2024
)
2
,
pp. 407-418
Persistent link: https://www.econbiz.de/10014529228
Saved in:
8
Frontiers: which firms gain from digital advertising? : evidence from a field experiment
Dai, Weijia
;
Kim, Hyunjin
;
Luca, Michael
- In:
Marketing science
42
(
2023
)
3
,
pp. 429-439
Persistent link: https://www.econbiz.de/10014317393
Saved in:
9
Open and private exchanges in display advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science
42
(
2023
)
3
,
pp. 451-475
Persistent link: https://www.econbiz.de/10014317404
Saved in:
10
Close enough? : a large-scale exploration of non-experimental approaches to advertising measurement
Gordon, Brett R.
;
Moakler, Robert
;
Zettelmeyer, Florian
- In:
Marketing science
42
(
2023
)
4
,
pp. 768-793
Persistent link: https://www.econbiz.de/10014317642
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