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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand"
~subject:"Suchmaschine"
~subject:"Zielgruppe"
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Internet marketing
144
Online-Marketing
144
Consumer behaviour
77
Konsumentenverhalten
77
Advertising effects
72
Werbewirkung
72
Social Web
53
Social web
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45
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42
Markenführung
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Brand image
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Viral marketing
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Virales Marketing
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advertising
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Beziehungsmarketing
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online advertising
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of brand management : an international journal
Journal of business research : JBR
46
The journal of product & brand management
22
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Information systems research : ISR
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
International journal of internet marketing and advertising : IJIMA
17
Journal of retailing and consumer services
17
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Young consumers : insight and ideas for responsible marketers
14
International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising research
11
SpringerLink / Bücher
11
Electronic commerce research and applications
10
International journal of advertising : the review of marketing communications
10
International journal of electronic business
10
International journal of electronic commerce : IJEC
10
Marketing intelligence & planning
10
CESifo working papers
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing communications
9
Journal of marketing research : JMR
9
Journal of promotion management : innovations in planning and applied research
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Leitfaden Online-Marketing ; [Bd. 1]
9
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
9
Psychology & marketing
9
Business horizons
8
Electronic commerce research
8
International journal of electronic marketing and retailing : IJEMR
8
International journal of hospitality management
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of electronic commerce research : JECR
7
Journal of promotion management : JPM
7
Discussion papers / CEPR
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of industrial organization
6
Journal of strategic marketing
6
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ECONIS (ZBW)
52
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1
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
2
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
3
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
4
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
5
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
6
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
7
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
Saved in:
8
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
9
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
10
The path to click : are you on it?
Shi, Savannah Wei
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 344-365
Persistent link: https://www.econbiz.de/10012504967
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