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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of media economics"
~subject:"Amerikanisch"
~subject:"China"
~subject:"Contract"
~subject:"Distribution channel"
~subject:"Viral marketing"
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Search: subject_exact:"Filmbranche"
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Film industry
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Chintagunta, Pradeep K.
2
August, Terrence
1
Calzada, Joan
1
Dao, Duy
1
Gopinath, Shyam
1
Gutiérrez-Navratil, Fernanda
1
Hermosilla, Manuel
1
Kim, Kyuchan
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Lee, Eunkyu
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Lee, Francis L. F.
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Manchanda, Punjeet
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Martin, Hugh J.
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Messerlin, Patrick A.
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1
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1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of media economics
Applied economics letters
4
Economic research
4
Journal of marketing
4
Journal of advertising research
3
Journal of cultural economics
3
Journal of promotion management : JPM
3
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
JMM : the international journal on media management
2
Journal of business research : JBR
2
Journal of media business studies
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Review of marketing science
2
35 Ent. & Sports Law
1
ANU working papers in economics and econometrics
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American economic journal
1
Asia Pacific business review
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
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Asian business & management
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Australasian marketing journal
1
Business and management issues in the global and digital era : Indonesian perspectives
1
Business history
1
Business history and international business
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CEIS Working Paper
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Chicago Booth School of Business Research Paper
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China aktuell : journal of current Chinese affairs
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Columbia journal of transnational law
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Discussion paper / Centre for Economic Policy Research
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Discussion paper series / Harvard Institute of Economic Research
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Discussion papers / CEPR
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ERIA discussion paper series
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ERIM report series research in management
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Electronic commerce research
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Empirical economics : a quarterly journal of the Institute for Advanced Studies
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1
The impact of protectionism on cultural industries : the effect of China's film policies on imported films
Parc, Jimmyn
;
Messerlin, Patrick A.
;
Kim, Kyuchan
- In:
The journal of media economics
34
(
2022
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10013282567
Saved in:
2
Power, linkages and space : an exploratory study of China's film cluster from 2010 to 2020
Zhou, Ying
- In:
The journal of media economics
34
(
2022
)
3
,
pp. 176-193
Persistent link: https://www.econbiz.de/10013370985
Saved in:
3
Can emerging markets tilt global product design? : impacts of Chinese colorism on Hollywood castings
Hermosilla, Manuel
;
Gutiérrez-Navratil, Fernanda
; …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 356-381
Persistent link: https://www.econbiz.de/10011884340
Saved in:
4
Effects from privatizing a television market, the influence of mobile advertising on movie box office, and causal relationships between word of mouth and movie ticket sales : edito...
Martin, Hugh J.
;
Rennhoff, Adam D.
- In:
The journal of media economics
29
(
2016
)
3
,
pp. 108-110
Persistent link: https://www.econbiz.de/10011742235
Saved in:
5
Optimal timing of sequential distribution : the impact of congestion externalities and day-and-date strategies
August, Terrence
;
Dao, Duy
;
Shin, Hyoduk
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011372778
Saved in:
6
Intertemporal movie distribution : versioning when customers can buy both versions
Calzada, Joan
;
Valletti, Tommaso M.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 649-667
Persistent link: https://www.econbiz.de/10009614315
Saved in:
7
The changing role of Hollywood in the global movie market
Walls, W. David
;
McKenzie, Jordi
- In:
The journal of media economics
25
(
2012
)
4
,
pp. 198-219
Persistent link: https://www.econbiz.de/10009715908
Saved in:
8
The effects of online user reviews on movie box office performance : accounting for sequential rollout and aggregation across local markets
Chintagunta, Pradeep K.
;
Gopinath, Shyam
;
Venkataraman, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 944-957
Persistent link: https://www.econbiz.de/10008736160
Saved in:
9
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
Nam, Sungjoon
;
Manchanda, Punjeet
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 690-700
Persistent link: https://www.econbiz.de/10008652621
Saved in:
10
How complex do movie channel contracts need to be?
Raut, Sumit
;
Swami, Sanjeev
;
Lee, Eunkyu
;
Weinberg, …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 627-641
Persistent link: https://www.econbiz.de/10003765824
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