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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~person:"Amaldoss, Wilfred"
~person:"Zhang, Kaifu"
~subject:"Game theory"
~type_genre:"Article in journal"
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Amaldoss, Wilfred
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of economic behavior & organization : JEBO
3
Journal of marketing research : JMR
2
International journal of game theory : official journal of the Game Theory Society
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ECONIS (ZBW)
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1
Freemium as an optimal strategy for market dominant firms
Shi, Zijun
;
Zhang, Kaifu
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 150-169
Persistent link: https://www.econbiz.de/10011999562
Saved in:
2
Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
Saved in:
3
Breaking free of a stereotype : should a domestic brand pretend to be a foreign one?
Zhang, Kaifu
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011313063
Saved in:
4
Pricing prototypical products
Amaldoss, Wilfred
;
He, Chuan
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 733-752
Persistent link: https://www.econbiz.de/10010199752
Saved in:
5
Direct-to-consumer advertising of prescription drugs : a strategic analysis
Amaldoss, Wilfred
;
He, Chuan
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10003868039
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