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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~person:"Balachander, Subramanian"
~subject:"Brand management"
~subject:"Game theory"
~type_genre:"Article in journal"
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Brand management
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Balachander, Subramanian
Kuksov, Dmitri
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
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Why bundle discounts can be a profitable alternative to competing on price promotions
Balachander, Subramanian
;
Ghosh, Bikram
;
Stock, Axel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 624-638
Persistent link: https://www.econbiz.de/10008652632
Saved in:
2
Limited edition products : when and when not to offer them
Balachander, Subramanian
;
Stock, Axel
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 336-355
Persistent link: https://www.econbiz.de/10003843335
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