Limited edition products : when and when not to offer them
Year of publication: |
2009
|
---|---|
Authors: | Balachander, Subramanian ; Stock, Axel |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 2, p. 336-355
|
Subject: | Marketingmanagement | Marketing management | Markenführung | Brand management | Ungleichgewichtsökonomie | Disequilibrium economics | Spieltheorie | Game theory |
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