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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~subject:"Empirical method"
~subject:"Messung"
~subject:"United States"
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Empirical method
Messung
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Market research
29
Marktforschung
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7
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7
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market research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of market research : JMRS ; the journal of the Market Research Society
14
Journal of business research : JBR
12
Journal of marketing research : JMR
10
Journal of the Academy of Marketing Science
6
Journal of targeting, measurement and analysis for marketing
5
Qualitative market research : an international journal
5
Australasian marketing journal
4
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Quantitative marketing techniques and analyses
4
Report / Marketing Science Institute
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Harvard business review : HBR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Journal of advertising research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of historical research in marketing
3
Journal of marketing
3
Journal of marketing management : MM
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
Measurement and research methods in international marketing
3
Qualitative marketing research : approaches, techniques and analysis
3
Report / Marketing Science Institute / Marketing Science Institute
3
The nature and scope of marketing research
3
The review of economics and statistics
3
Advances in international marketing
2
Conference Board Reports
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Der Markt : international journal of marketing
2
Die Betriebswirtschaft : DBW
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Electronic markets : the international journal on networked business
2
Foundations and trends in marketing : FTMKT
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Fundamentals of marketing research ; Vol. 1
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Fundamentals of marketing research ; Vol. 2
2
Handbook of research in international marketing
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Handbook of research on ethnic and intra-cultural marketing
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International journal of market research
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ECONIS (ZBW)
10
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10
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1
A multiactivity latent attrition model for customer base analysis
Schweidel, David A.
;
Park, Young-hoon
;
Jamal, Zainab
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
Saved in:
2
The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing
;
Janakiraman, Ramkumar
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
Saved in:
3
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
4
Data selection and procurement
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 965-976
Persistent link: https://www.econbiz.de/10009427808
Saved in:
5
Descriptive, structural, and experimental empirical methods in marketing research
Reiss, Peter C.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 950-964
Persistent link: https://www.econbiz.de/10009427809
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6
Revisiting the workshop on quantitative marketing and structural econometrics
Gordon, Brett R.
;
Thomadsen, Raphael
;
Bradlow, Eric T.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 945-949
Persistent link: https://www.econbiz.de/10009427842
Saved in:
7
"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Abe, Makoto
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 541-553
Persistent link: https://www.econbiz.de/10003868047
Saved in:
8
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
Saved in:
9
Price-induced patterns of competition
Blattberg, Robert C.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10001090681
Saved in:
10
A unified approach to identifying, estimating and testing demand structures with aggregate scanner data
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
3
,
pp. 265-280
Persistent link: https://www.econbiz.de/10001090683
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