//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Leyden, Benjamin T."
~person:"Vana, Prasad"
~person:"Zhao, Yi"
~subject:"Innovation"
~subject:"Internet marketing"
~subject:"Product testing"
~subject:"Wohlfahrtsanalyse"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produkttest"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Innovation
Internet marketing
Product testing
Wohlfahrtsanalyse
Internet
2
Produkttest
2
Viral marketing
2
Virales Marketing
2
Consumer behaviour
1
Data Mining
1
Data mining
1
E-commerce
1
Electronic Commerce
1
Kaufentscheidung
1
Konsumentenverhalten
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Product information
1
Produktinformation
1
Präferenztheorie
1
Purchase decision
1
Social Web
1
Social web
1
Theory of preferences
1
electronic commerce
1
endogeneity
1
online product reviews
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Leyden, Benjamin T.
Vana, Prasad
Zhao, Yi
Lambrecht, Anja
1
Narayan, Vishal
1
Yang, Sha
1
Zhao, Ying
1
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
CESifo Working Paper
1
CESifo working papers
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
Modeling consumer learning from online product reviews
Zhao, Yi
;
Yang, Sha
;
Narayan, Vishal
;
Zhao, Ying
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 153-169
Persistent link: https://www.econbiz.de/10009725689
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->