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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Internationaler Markteintritt"
~subject:"Welt"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
18
International business review : the official journal of the European International Business Academy
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12
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Keeping your enemies closer : when market entry as an alliance with your competitor makes sense
Cai, C. Jeffrey
;
Raju, Jagmohan Singh
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 743-755
Persistent link: https://www.econbiz.de/10011584711
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2
McDonald's and KFC in China : competitors or companions?
Shen, Qiaowei
;
Xiao, Ping
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 287-307
Persistent link: https://www.econbiz.de/10010358773
Saved in:
3
Sales growth of new pharmaceuticals across the globe : the role of regulatory regimes
Stremersch, Stefan
;
Lemmens, Aurélie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 690-708
Persistent link: https://www.econbiz.de/10003885016
Saved in:
4
Quantity discounts in differentiated consumer product markets
Subramaniam, Ramanathan
;
Gal-Or, Esther
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 180-192
Persistent link: https://www.econbiz.de/10003858573
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