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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Inman, J.Jeffrey
5
Geylani, Tansev
2
Jia, Jianmin
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Dyer, James S.
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Hofstede, Frenkel Ter
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Hofstede, Frenkel ter
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Inman, J. Jeffrey
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Macinnis, Deborah
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Rust, Roland T.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of retailing
10
Journal of Consumer Research
9
Journal of marketing
7
Marketing Science
5
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of the Academy of Marketing Science
2
MSI reports : working paper series
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Report / Marketing Science Institute
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The international journal of bank marketing : IJBM
2
California management review : CMR
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Discussion paper / Center for Economic Research, Tilburg University
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European journal of marketing : EJM
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Journal of business research : JBR
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Journal of marketing research
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Journal of service research
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NFI Working Papers
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Operations research, Management science : OR MS ; the international literature digest
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Image reinforcement or impairment : the effects of co-branding on attribute uncertainty
Geylani, Tansev
;
Inman, J. Jeffrey
;
Hofstede, Frenkel ter
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 730-744
Persistent link: https://www.econbiz.de/10003765844
Saved in:
2
Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty
Geylani, Tansev
;
Inman, J.Jeffrey
;
Hofstede, Frenkel Ter
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 730-744
Persistent link: https://www.econbiz.de/10008094131
Saved in:
3
Practice Prize Reports
Sinha, Ashish
;
Inman, J.Jeffrey
;
Wang, Yantao
;
Park, …
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10006874873
Saved in:
4
What You Don't Know About Customer-Perceived Quality: The Role of Customer Expectation Distributions - With quality expectations, sometimes the point is not the point
Rust, Roland T.
;
Inman, J.Jeffrey
;
Jia, Jianmin
; …
- In:
Marketing science : the marketing journal of the …
18
(
1999
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10006914058
Saved in:
5
A Generalized Utility Model of Disappointment and Regret Effects on Post-Choice Valuation
Inman, J.Jeffrey
;
Dyer, James S.
;
Jia, Jianmin
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10006923280
Saved in:
6
A Retailer Promotion Policy Model Considering Promotion Signal Sensitivity
Inman, J.Jeffrey
;
McAlister, Leigh
- In:
Marketing science : the marketing journal of the …
12
(
1993
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10006949296
Saved in:
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