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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Luo, Xueming
6
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4
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Fong, Nathan M.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
9
Economic theory : official journal of the Society for the Advancement of Economic Theory
6
Journal of the Academy of Marketing Science
6
Information systems research : ISR
5
European journal of operational research : EJOR
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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International journal of production economics
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Marketing science
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Surface Review and Letters (SRL)
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Theory and decision : an international journal for multidisciplinary advances in decision science
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of economic theory
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Journal of mathematical economics
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Journal of service research : JSR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Strategic management journal
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The European Physical Journal B - Condensed Matter and Complex Systems
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Working paper / National Bureau of Economic Research, Inc.
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Allgemeine Vermessungs-Nachrichten : AVN ; Zeitschrift für alle Bereiche der Geodäsie und Geoinformation
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Asian journal of management science and applications : AJMSA
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China's population aging and the risk of 'Middle-income Trap'
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Discussion paper series / School of Economics and Finance, the University of Hong Kong
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European Journal of Operational Research
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Global Ecological Governance and Ecological Economy
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Handbook of marketing and finance
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ECONIS (ZBW)
6
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1
Frontiers: machines vs. humans : the impact of artificial intelligence chatbot disclosure on customer purchases
Luo, Xueming
;
Tong, Siliang
;
Fang, Zheng
;
Qu, Zhe
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 937-947
Persistent link: https://www.econbiz.de/10012147187
Saved in:
2
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
3
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre
;
Fang, Zheng
;
Fong, Nathan M.
;
Luo, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Saved in:
4
Self-signaling and prosocial behavior : a cause marketing experiment
Dubé, Jean-Pierre
;
Luo, Xueming
;
Fang, Zheng
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 161-186
Persistent link: https://www.econbiz.de/10011672425
Saved in:
5
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
6
Quantifying the long-term impact of negative word of mouth on cash flows and stock prices
Luo, Xueming
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 148-165
Persistent link: https://www.econbiz.de/10003858570
Saved in:
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