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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Shi, Mengze
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Management Science
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
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Managing consumer deliberations in a decentralized distribution channel
Li, Xi
;
Li, Yanzhi
;
Shi, Mengze
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 170-190
Persistent link: https://www.econbiz.de/10011999564
Saved in:
2
Product and pricing decisions in crowdfunding
Hu, Ming
;
Li, Xi
;
Shi, Mengze
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 331-345
Persistent link: https://www.econbiz.de/10011291350
Saved in:
3
Estimating the value of brand alliances in professional team sports
Yang, Yupin
;
Shi, Mengze
;
Goldfarb, Avi
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1095-1111
Persistent link: https://www.econbiz.de/10003909211
Saved in:
4
Estimating the Value of Brand Alliances in Professional Team Sports
Yang, Yupin
;
Shi, Mengze
;
Goldfarb, Avi
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1095-1111
Persistent link: https://www.econbiz.de/10008326776
Saved in:
5
Designing Optimal Sales Contests: A Theoretical Perspective - Size of the reward does matter; so does probability of winning.
Kaira, Ajay
;
Shi, Mengze
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
2
,
pp. 170-193
Persistent link: https://www.econbiz.de/10006901393
Saved in:
6
Reward Programs and Tacit Collusion - Cash, gift, or free trips? Selecting inefficient rewards may be strategically beneficial for firms!
Kim, Byung-Do
;
Shi, Mengze
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
2
,
pp. 99-120
Persistent link: https://www.econbiz.de/10006901396
Saved in:
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