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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Personalisierung
5
Personalization
5
Internet marketing
4
Online-Marketing
4
Consumer behaviour
3
Konsumentenverhalten
3
personalization
3
Advertising
2
Advertising effects
2
Experiment
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
Werbung
2
advertising
2
Advertising planning
1
Bayes-Statistik
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Bayesian inference
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Charity
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Customer acquisition
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E-Mail
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E-mail
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Feldforschung
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Field research
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Fundraising
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Game theory
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Hotel industry
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Hotellerie
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Kundengewinnung
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Learning process
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Lernprozess
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Marketing management
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Probability theory
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Promotional materials
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Präferenztheorie
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English
8
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Alter, Adam L.
1
Ansari, Asim
1
Bleier, Alexander
1
Carson, Steve
1
Chintagunta, Pradeep K.
1
Dzyabura, Daria
1
Eisenbeiß, Maik
1
Gopinath, Shyam
1
Hauser, John R.
1
Hollenbeck, Brett
1
Jung, Minah H.
1
Kornish, Laura J.
1
Li, Qiuping
1
Li, Yang
1
Moorthy, Sridhar
1
Munz, Kurt P.
1
Proserpio, Davide
1
Sahni, Navdeep S.
1
Wheeler, S. Christian
1
Yazdani, Elham
1
Zhang, Jonathan Z.
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
40
Electronic commerce research
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Information systems research : ISR
30
Journal of retailing and consumer services
27
International journal of hospitality management
26
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Tourism management : research, policies, practice
23
Journal of management information systems : JMIS
21
International journal of business information systems : IJBIS
19
Electronic commerce research and applications
17
Journal of retailing
17
International journal of electronic commerce : IJEC
14
Technological forecasting & social change : an international journal
14
Journal of revenue and pricing management
13
Management information systems : mis quarterly
13
Psychology & marketing
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of contemporary hospitality management
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of electronic commerce research : JECR
11
Journal of information & knowledge management : JIKM
11
The power of one : gaining business value from personalization technologies
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Decision support systems : DSS ; the international journal
9
Electronic markets : the international journal on networked business
9
Information systems and e-business management : ISeB
9
International journal of advertising : the review of marketing communications
9
Journal of organizational computing and electronic commerce
9
Journal of hospitality marketing & management
8
Journal of internet commerce
8
Journal of marketing communications
8
SpringerLink / Bücher
8
Tourism management perspectives : TMP
8
Discussion papers / CEPR
7
INFORMS journal on computing : JOC
7
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Marketing science
7
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ECONIS (ZBW)
8
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1
Name similarity encourages generosity : a field experiment in email
personalization
Munz, Kurt P.
;
Jung, Minah H.
;
Alter, Adam L.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1071-1091
Persistent link: https://www.econbiz.de/10012405728
Saved in:
2
Recommending products when consumers learn their preference weights
Dzyabura, Daria
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 417-441
Persistent link: https://www.econbiz.de/10012038401
Saved in:
3
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
4
Personalization
in email marketing : the role of noninformative advertising content
Sahni, Navdeep S.
;
Wheeler, S. Christian
;
Chintagunta, …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 236-258
Persistent link: https://www.econbiz.de/10011864756
Saved in:
5
Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Steve
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10011951305
Saved in:
6
Probabilistic topic model for hybrid recommender systems : a stochastic variational Bayesian approach
Ansari, Asim
;
Li, Yang
;
Zhang, Jonathan Z.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10011966237
Saved in:
7
Personalized online advertising effectiveness : the interplay of what, when, and where
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 669-688
Persistent link: https://www.econbiz.de/10011372804
Saved in:
8
Optimal referral bonuses with asymmetric information : firm-offered and interpersonal incentives
Kornish, Laura J.
;
Li, Qiuping
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 108-121
Persistent link: https://www.econbiz.de/10003973183
Saved in:
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