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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Working paper / National Bureau of Economic Research, Inc.
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Complementary goods : creating, capturing, and competing for value
Yalcin, Taylan
;
Ofek, Elie
;
Koenigsberg, Oded
; …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 554-569
Persistent link: https://www.econbiz.de/10009787939
Saved in:
2
Exclusive channels and revenue sharing in a complementary goods market
Cai, Gangshu
;
Dai, Yue
;
Zhou, Sean X.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 172-187
Persistent link: https://www.econbiz.de/10009511622
Saved in:
3
The dynamic effects of bundling as a product strategy
Derdenger, Timothy
;
Kumar, Vineet
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 827-859
Persistent link: https://www.econbiz.de/10010231830
Saved in:
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