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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Mobile phone
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Telecommunications policy : the international journal of digital economy, data sciences and new media
74
Technological forecasting & social change : an international journal
49
AGDI working paper
37
Journal of retailing and consumer services
28
NBER working paper series
24
Working paper / National Bureau of Economic Research, Inc.
22
Discussion paper / Centre for Economic Policy Research
20
Information economics and policy : IEP
17
Journal of business research : JBR
17
International journal of business information systems : IJBIS
16
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
15
Journal of regulatory economics
15
NBER Working Paper
15
International journal of e-business research : an official publication of the Information Resources Management Association
13
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of industrial organization
11
SpringerLink / Bücher
11
Discussion paper
10
International journal of electronic business
10
International journal of technology marketing : IJTMkt
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Policy research working paper : WPS
10
Working paper
10
International journal of business innovation and research
9
International journal of internet marketing and advertising : IJIMA
9
Journal of development economics
9
NET Institute Working Paper
9
Tourism management : research, policies, practice
9
Young consumers : insight and ideas for responsible marketers
9
Applied economics letters
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Asia Pacific journal of marketing and logistics
8
CESifo working papers
8
Discussion papers / CEPR
8
Electronic commerce research
8
Information systems research : ISR
8
Journal of marketing communications
8
Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos
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Management information systems : mis quarterly
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ECONIS (ZBW)
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1
Creation and consumption of mobile word of mouth : how are mobile reviews different?
Ransbotham, Sam
;
Lurie, Nicholas H.
;
Liu, Hongju
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 773-792
Persistent link: https://www.econbiz.de/10012120904
Saved in:
2
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre
;
Fang, Zheng
;
Fong, Nathan M.
;
Luo, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Saved in:
3
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
4
Exclusive handset arrangements in the wireless industry : a competitive analysis
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 246-270
Persistent link: https://www.econbiz.de/10009736691
Saved in:
5
Scalable inference of customer similarities from interactions data using dirichlet processes
Braun, Michael
;
Bonfrer, Andre
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 513-531
Persistent link: https://www.econbiz.de/10009160778
Saved in:
6
Predicting joint choice using individual data
Aribarg, Anocha
;
Arora, Neeraj
;
Kang, Moon Young
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 139-157
Persistent link: https://www.econbiz.de/10003973188
Saved in:
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