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Trott, Paul
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Marketing theory
R & D management
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Public management review
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Research policy : policy, management and economic studies of science, technology and innovation
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International Journal of Innovation Management (ijim)
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International journal of entrepreneurship and innovation management
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International journal of innovation management
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Strategic change : SC ; briefings in entrepreneurial finance
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Determinants of innovative behaviour : a firm's internal practices and its external environment
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Handbook of research on knowledge-intensive organizations
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IEEE transactions on engineering management : EM
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International journal of emerging markets
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Journal of financial services marketing : JFSM
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New technology-based firms in the new millennium ; Vol. 10
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Open Innovation Research, Management and Practice
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Prometheus
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Qualitative Market Research: An International Journal
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Strategic change
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The Entrepreneurship-Innovation-Marketing Interface : proceedings of the Symposium, Karlsruhe
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Relational, interactive service innovation : building branding competence
Halliday, Sue Vaux
;
Trott, Paul
- In:
Marketing theory
10
(
2010
)
2
,
pp. 144-160
Persistent link: https://www.econbiz.de/10003986195
Saved in:
2
Packaging development : a conceptual framework for identifying new product opportunities
Simms, Chris
;
Trott, Paul
- In:
Marketing theory
10
(
2010
)
4
,
pp. 397-415
Persistent link: https://www.econbiz.de/10008807072
Saved in:
3
Relational, interactive service innovation : building branding competence
Halliday, Sue Vaux
;
Trott, Paul
- In:
Marketing theory
10
(
2010
)
2
,
pp. 144-160
Persistent link: https://www.econbiz.de/10009870736
Saved in:
4
Packaging development : a conceptual framework for identifying new product opportunities
Simms, Christopher
;
Trott, Paul
- In:
Marketing theory
10
(
2010
)
4
,
pp. 397-415
Persistent link: https://www.econbiz.de/10009870745
Saved in:
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