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~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
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Brand management
5
Markenführung
5
Brand image
3
Markenimage
3
Consumer behaviour
2
Konsumentenverhalten
2
Beziehungsmarketing
1
Brand
1
Customer value
1
Dienstleistungssektor
1
Kundenwert
1
Markenartikel
1
Measurement
1
Messung
1
Portfolio selection
1
Portfolio-Management
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Relationship marketing
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Service industry
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Service-Dominant Logic
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Service-dominant logic
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Strategic management
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Strategisches Management
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Brodie, Roderick J.
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Czellar, Sandor
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Glynn, Mark S.
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Jacobs, Gabriele
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Keller, Kevin Lane
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Little, Victoria
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Rekom, Johan van
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Strebinger, Andreas
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Marketing-mix strategies - product strategy and promotion strategy
Journal of business research : JBR
626
The journal of brand management : an international journal
585
The journal of product & brand management
392
SpringerLink / Bücher
374
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Psychology & marketing
122
Springer eBook Collection
115
Marketing intelligence & planning
113
Industrial marketing management : the international journal for industrial and high-tech firms
111
International journal of hospitality management
109
Journal of marketing communications
109
Journal of marketing management : MM
109
Journal of strategic marketing
109
Asia Pacific journal of marketing and logistics
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Innovatives Markenmanagement
88
Journal of Product & Brand Management
83
Journal of marketing
83
Journal of the Academy of Marketing Science
83
Research
79
Journal of Place Management and Development
75
Marketing letters : a journal of research in marketing
75
Journal of advertising research
72
Journal of promotion management : innovations in planning and applied research
72
International journal of internet marketing and advertising : IJIMA
68
Journal of international consumer marketing
68
Journal of promotion management : JPM
68
NBER working paper series
68
Tourism management : research, policies, practice
68
Journal of fashion marketing and management
67
International journal of advertising : the review of marketing communications
66
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of travel and tourism marketing
63
Cogent business & management
62
European Journal of Marketing
62
International marketing review
62
Journal of marketing management : JMM ; journal of the Academy of Marketing
62
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ECONIS (ZBW)
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1
Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
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2
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
3
Measuring and managing the essence of a brand personality
Rekom, Johan van
;
Jacobs, Gabriele
;
Verlegh, Peeter W. J.
-
2009
Persistent link: https://www.econbiz.de/10003836301
Saved in:
4
The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
Saved in:
5
Strategic brand concept and brand architecture strategy : a proposal model
Strebinger, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836368
Saved in:
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