//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik"
~isPartOf:"The marketing book"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marketingmanagement
14
Marketing theory
3
Marketingtheorie
3
Theorie
3
Theory
3
Market segmentation
2
Marktsegmentierung
2
Strategic management
2
Strategisches Management
2
Beziehungsmarketing
1
Cause-Related Marketing
1
Cause-related marketing
1
Communication
1
Corporate Social Responsibility
1
Corporate social responsibility
1
E-commerce
1
Electronic Commerce
1
Innovation
1
International marketing
1
Internationales Marketing
1
Internet marketing
1
Kommunikation
1
Online-Marketing
1
Organisatorischer Wandel
1
Organizational change
1
Preismanagement
1
Pricing strategy
1
Relationship marketing
1
Social Marketing
1
Social marketing
1
more ...
less ...
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Aufsatz im Buch
6
Book section
6
Article in journal
2
Aufsatz in Zeitschrift
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
12
German
2
Author
All
McDonald, Malcolm
2
Wensley, Robin
2
Adkins, Sue
1
Baker, Michael John
1
Bauer, Hans H.
1
Chaffey, Dave
1
Daunt, Kate L.
1
Doherty, Anne Marie
1
Evans, Martin
1
Harris, Lloyd C.
1
Herrmann, Andreas
1
Jung, Sabine
1
Simkin, Lyndon
1
Yeshin, Tony
1
more ...
less ...
Published in...
All
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
The marketing book
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Springer eBook Collection
65
European Journal of Marketing
63
Marketing Intelligence & Planning
61
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The basics of marketing strategy
Wensley, Robin
- In:
The marketing book
,
(pp. 53-85)
.
2016
Persistent link: https://www.econbiz.de/10011471631
Saved in:
2
Strategic marketing planning : theory and practice
McDonald, Malcolm
- In:
The marketing book
,
(pp. 86-120)
.
2016
Persistent link: https://www.econbiz.de/10011471633
Saved in:
3
Implementing strategic change
Harris, Lloyd C.
;
Daunt, Kate L.
- In:
The marketing book
,
(pp. 121-148)
.
2016
Persistent link: https://www.econbiz.de/10011471642
Saved in:
4
Segmentation
Simkin, Lyndon
- In:
The marketing book
,
(pp. 271-294)
.
2016
Persistent link: https://www.econbiz.de/10011471647
Saved in:
5
The marketing mix
Baker, Michael John
- In:
The marketing book
,
(pp. 297-313)
.
2016
Persistent link: https://www.econbiz.de/10011471648
Saved in:
6
International marketing
Doherty, Anne Marie
- In:
The marketing book
,
(pp. 494-507)
.
2016
Persistent link: https://www.econbiz.de/10011471712
Saved in:
7
The basics of marketing strategy
Wensley, Robin
- In:
The marketing book
,
(pp. 53-86)
.
2003
Persistent link: https://www.econbiz.de/10001725087
Saved in:
8
Strategic marketing planning: theory and practice
McDonald, Malcolm
- In:
The marketing book
,
(pp. 87-116)
.
2003
Persistent link: https://www.econbiz.de/10001725112
Saved in:
9
Market segmentation
Evans, Martin
- In:
The marketing book
,
(pp. 246-283)
.
2003
Persistent link: https://www.econbiz.de/10001725151
Saved in:
10
The integration of marketing communications
Yeshin, Tony
- In:
The marketing book
,
(pp. 395-418)
.
2003
Persistent link: https://www.econbiz.de/10001725187
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->