The integration of marketing communications
Year of publication: |
2003
|
---|---|
Authors: | Yeshin, Tony |
Published in: |
The marketing book. - Oxford [u.a.] : Butterworth-Heinemann, ISBN 0-7506-5536-4. - 2003, p. 395-418
|
Subject: | Marketingmanagement | Marketing management | Kommunikation | Communication |
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