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~isPartOf:"McGraw-Hill/Irwin series in marketing"
~person:"Cravens, David W."
~person:"Kerin, Roger A."
~person:"Lehmann, Donald R."
~person:"Pepels, Werner"
~person:"Spremann, Klaus"
~type_genre:"Festschrift"
~type_genre:"Lehrbuch"
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Cravens, David W.
Kerin, Roger A.
Lehmann, Donald R.
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McGraw-Hill/Irwin series in marketing
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Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2006
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002365243
Saved in:
2
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
;
Piercy, Nigel
-
2003
-
7. Aufl.
Persistent link: https://www.econbiz.de/10001702726
Saved in:
3
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Berkowitz, Eric N.
; …
-
2006
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
Saved in:
4
Marketing ; Book
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2004
Persistent link: https://www.econbiz.de/10003215288
Saved in:
5
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
2002
-
5. ed.
Persistent link: https://www.econbiz.de/10001554846
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