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~isPartOf:"McGraw-Hill/Irwin series in marketing"
~subject:"USA"
~type_genre:"Medienkombination"
~type_genre:"Textbook"
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McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
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Fundamentals of selling : customers for life through service
Futrell, Charles M.
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2006
-
9. ed.
Persistent link: https://www.econbiz.de/10002346642
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2
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
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7. ed
Persistent link: https://www.econbiz.de/10001855752
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3
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Best, Roger J.
;
Coney, Kenneth A.
-
2004
-
9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
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4
Marketing : principles & perspectives
Bearden, William O.
;
Ingram, Thomas N.
;
LaForge, Raymond W.
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2004
-
4. ed, international ed.
Persistent link: https://www.econbiz.de/10001700495
Saved in:
5
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
2002
-
5. ed.
Persistent link: https://www.econbiz.de/10001554846
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