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~isPartOf:"Measuring and managing brands"
~person:"Keller, Kevin Lane"
~subject:"Brand image"
~subject:"Europa"
~subject:"Germany"
~subject:"Marketing management"
~subject:"Marketing theory"
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Brand image
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Brand management
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Marketingmanagement
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Keller, Kevin Lane
Aaker, David A.
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1
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Measuring and managing brands
Pearson one series
2
wi - Wirtschaft
2
wi wirtschaft
2
Always learning
1
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Does marketing need reform? : fresh perspectives on the future
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing
1
Pearson one
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
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2
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
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3
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
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