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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
7
Konsumentenverhalten
7
Distribution channel
6
Vertriebsweg
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Handel
5
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1
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Aregger, Melanie
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Multichannel-Management
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Cross-cultural and critical perspectives on brands
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Consumer Australia : historical perspectives
11
Cracking the code : leveraging consumer psychology to drive profitability
11
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
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ECONIS (ZBW)
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1
Multichannel-Management als Antwort auf die Entwicklung des Kaufverhaltens : mit Beispielen aus der Finanzdienstleistungs- und Handelsbranche
Ergenzinger, Rudolf
- In:
Multichannel-Management
,
(pp. 13-38)
.
2010
Persistent link: https://www.econbiz.de/10014565759
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2
Konsumentenverwirrtheit in Mehrkanalsystemen : Identifikation der Ursachen, Konsequenzen und Reduktionsstrategien für Handelsunternehmen
Schögel, Marcus
- In:
Multichannel-Management
,
(pp. 39-54)
.
2010
Persistent link: https://www.econbiz.de/10014565760
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3
Konsumentenverhalten in Mehrkanalsystemen : empirische Erkenntnisse aus dem Bereich der Unterhaltungselektronik
Ehrlich, Oliver
;
Erbenich, Christoph
;
Kirchgeorg, Manfred
- In:
Multichannel-Management
,
(pp. 55-72)
.
2010
Persistent link: https://www.econbiz.de/10014565761
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4
Zur Bedeutung des Katalogkanals (Mailorder-Channel) für einen Multichannel-Retailer : Antworten geben die Kaufmotive
Schröder, Hendrik
;
Witek, Matthias
- In:
Multichannel-Management
,
(pp. 73-101)
.
2010
Persistent link: https://www.econbiz.de/10014565762
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5
Analysis of purchase termination as a source of competitive advantage : applying learnings from online to offline
Valizade-Funder, Shyda
;
Heil, Oliver P.
- In:
Multichannel-Management
,
(pp. 123-147)
.
2010
Persistent link: https://www.econbiz.de/10014565764
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6
Social Commerce vor dem Hintergrund des Multichannel-Retailings : Entwicklung, Potenziale und Problembereiche
Holsing, Christian
;
Schäfers, Björn
- In:
Multichannel-Management
,
(pp. 251-274)
.
2010
Persistent link: https://www.econbiz.de/10014565769
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7
Leistungsstarke IT-Systeme für Multichannel-Prozesse : das Kundenverhalten bestimmt die IT-Prozesse
Windheuser, Christoph
;
Huber, Karin
- In:
Multichannel-Management
,
(pp. 275-290)
.
2010
Persistent link: https://www.econbiz.de/10014565770
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