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~isPartOf:"NBER working paper series"
~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Rauchen"
~subject:"Relationship marketing"
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Search: subject:"Werbung"
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Markenimage
Psychology of advertising
Rauchen
Relationship marketing
Advertising
107
Werbung
107
Advertising effects
103
Consumer behaviour
103
Konsumentenverhalten
103
Werbewirkung
103
Internet marketing
76
Online-Marketing
76
Werbepsychologie
57
Celebrity endorsement
36
Celebrity-Werbung
36
USA
31
United States
31
Social Web
29
Social web
29
Brand management
25
Markenführung
25
Brand image
23
Theorie
18
Theory
18
Viral marketing
15
Virales Marketing
15
Arzneimittel
12
Brand
12
Emotion
12
Markenartikel
12
Pharmaceuticals
12
Fernsehwerbung
11
Television advertising
11
advertising
11
Beziehungsmarketing
10
Digital platform
10
Digitale Plattform
10
Experiment
10
International marketing
9
Internationales Marketing
9
Marketing management
9
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73
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Saffer, Henry
3
Bauer, Brittney C.
2
Dave, Dhaval M.
2
Eisend, Martin
2
Fleck, Nathalie
2
Grossman, Michael
2
Karlan, Dean
2
Kenkel, Donald
2
Kenkel, Donald S.
2
Lillard, Dean R.
2
Mathios, Alan
2
Reeves, Robert A.
2
Roper, Stuart
2
Septianto, Felix
2
Spence, Charles
2
Woodside, Arch G.
2
Acikgoz, Fulya
1
Alan, Sule
1
Alguezaui, Salma
1
Anlamlier, Eda
1
Arli, Denni
1
Arnold, Mark J.
1
Astous, Alain d'
1
Athey, Susan
1
Auer-Srnka, Katharina J.
1
Avery, Rosemary
1
Avery, Rosemary J.
1
Baker, Gary A.
1
Bandyopadhyay, Argho
1
Bargoni, Augusto
1
Baxter, Stacey M.
1
Bellan, Monique
1
Berezan, Orie
1
Berger, Sebastian
1
Boerman, Sophie C.
1
Boeuf, Benjamin
1
Bontekoe, Fenna
1
Bottomley, Paul A.
1
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1
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National Bureau of Economic Research
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NBER working paper series
Psychology & marketing
Journal of business research : JBR
147
Journal of retailing and consumer services
80
International journal of internet marketing and advertising : IJIMA
65
Journal of advertising : official publication of the American Academy of Advertising
62
The journal of product & brand management
60
Journal of marketing communications
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
The journal of brand management : an international journal
48
International journal of advertising : the quarterly review of marketing communications
44
International journal of advertising : the review of marketing communications
43
Journal of advertising research
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Marketing intelligence & planning
35
International marketing review
34
Journal of international marketing
34
Journal of promotion management : innovations in planning and applied research
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Asia Pacific journal of marketing and logistics
30
International journal of electronic marketing and retailing : IJEMR
29
Journal of global marketing
29
Journal of promotion management : JPM
29
Journal of marketing
24
European journal of marketing : EJM
23
Journal of international consumer marketing
22
Journal of the Academy of Marketing Science
22
Tourism management : research, policies, practice
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of strategic marketing
21
Journal of internet commerce
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of marketing research : JMR
20
Cogent business & management
19
International journal of hospitality management
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
International journal of sports marketing & sponsorship
18
Journal of marketing management : MM
18
Business horizons
17
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ECONIS (ZBW)
86
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1
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86
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
3
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
4
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
5
Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y
;
Krishen, Anjala S.
;
Anlamlier, Eda
;
Berezan, Orie
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
Saved in:
6
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
7
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
8
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
9
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
10
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
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