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~isPartOf:"Nonprofit and voluntary sector quarterly"
~subject:"Markenimage"
~subject:"Nonprofit-Organisation"
~subject:"Studierende"
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Markenimage
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Nonprofit marketing
9
Nonprofit-Marketing
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8
Brand management
4
Markenführung
4
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3
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nonprofit
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Hudders, Liselot
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Lee, Zoe
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Nonprofit and voluntary sector quarterly
Journal of nonprofit & public sector marketing
26
International review on public and non-profit marketing
22
Journal of philanthropy and marketing
14
International journal of nonprofit and voluntary sector marketing
13
Journal of marketing for higher education
12
Nonprofit management & leadership
12
Journal of business research : JBR
6
International journal of nonprofit & voluntary sector marketing
5
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
5
Nonprofit marketing : sectoral applications
4
The evolution of nonprofit marketing
4
Australasian marketing journal
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
National Bureau of Economic Research Conference Report
3
Nonprofit-PR
3
Psychology & marketing
3
The Jossey-Bass handbook of nonprofit leadership and management
3
A National Bureau of Economic Research conference report
2
Administrative Sciences : open access journal
2
European journal of marketing
2
European journal of marketing : EJM
2
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
2
Human resource management in the nonprofit sector : passion, purpose and professionalism
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of public policy & marketing
2
Journal of strategic marketing
2
Management : journal of contemporary management issues
2
Management communication quarterly : an international journal
2
Marketing theory
2
PR-Praxis
2
Public relations in the nonprofit sector : theory and practice
2
Services marketing quarterly
2
Sport management review
2
Springer Reference Wirtschaft
2
The AFP/Wiley Fund Development Ser
2
The Routledge companion to nonprofit marketing
2
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1
Brand strategy co-creation in a nonprofit context : a strategy-as-practice approach
Vallaster, Christine
;
Wallpach, Sylvia von
- In:
Nonprofit and voluntary sector quarterly
47
(
2018
)
5
,
pp. 984-1006
Persistent link: https://www.econbiz.de/10011926000
Saved in:
2
Emotions for a cause : how the emotion expression of nonprofit leaders produces follower engagement and loyalty
Silard, Anthony
- In:
Nonprofit and voluntary sector quarterly
47
(
2018
)
2
,
pp. 304-324
Persistent link: https://www.econbiz.de/10011857624
Saved in:
3
Managing dual identities in nonprofit rebranding : an exploratory study
Lee, Zoe
;
Bourne, Humphrey
- In:
Nonprofit and voluntary sector quarterly
46
(
2017
)
4
,
pp. 794-816
Persistent link: https://www.econbiz.de/10011738156
Saved in:
4
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
5
Recognition and cross-cultural communications as motivators for charitable giving : a field experiment
Mason, Dyana P.
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
1
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011452026
Saved in:
6
Nonprofit brand heritage : its ability to influence volunteer retention, engagement, and satisfaction
Curran, Ross
;
Teheri, Babak
;
MacIntosh, Robert
; …
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
6
,
pp. 1234-1257
Persistent link: https://www.econbiz.de/10011628391
Saved in:
7
Analysis of the value of celebrity affiliation to nonprofit contributions
Harris, Erica E.
;
Ruth, Julie A.
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
5
,
pp. 945-967
Persistent link: https://www.econbiz.de/10011382680
Saved in:
8
Nonprofit virtual accountability : an index and its application
Dumont, Georgette E.
- In:
Nonprofit and voluntary sector quarterly
42
(
2013
)
5
,
pp. 1049-1067
Persistent link: https://www.econbiz.de/10010200146
Saved in:
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