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~isPartOf:"Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action"
~isPartOf:"Psychology & marketing"
~isPartOf:"The Jossey-Bass handbook of nonprofit leadership and management"
~subject:"Arbeitszufriedenheit"
~subject:"Gemeinnützige Organisation"
~subject:"Konsumentenverhalten"
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Arbeitszufriedenheit
Gemeinnützige Organisation
Konsumentenverhalten
Nonprofit marketing
15
Nonprofit-Marketing
15
Nonprofit organization
11
Nonprofit-Organisation
11
Fundraising
9
fundraising
7
Charitable organization
5
Charity
5
USA
5
United States
5
Wohltätigkeit
5
Consumer behaviour
4
Beziehungsmarketing
3
Relationship marketing
3
charitable giving
3
donor behavior
3
Advertising effects
2
Altruism
2
Altruismus
2
Cause-Related Marketing
2
Cause-related marketing
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Employee retention
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Marketing management
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Marketingmanagement
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Mitarbeiterbindung
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Werbewirkung
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Chapman, Cassandra M.
2
Louis, Winnifred R.
2
Masser, Barbara M.
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Bortree, Denise Sevick
1
Carpenter, Kathryn
1
Ford, John B.
1
Gross, Hellen P.
1
Huang, Yan
1
Johnson, Jennifer Wiggins
1
Kull, Alexander J.
1
LaTour, Kathryn A.
1
LaTour, Michael S.
1
Merchant, Altaf
1
Peck, Joann
1
Pue, Kristen
1
Rottler, Maren
1
Sanchez, Alison
1
Sargeant, Adrian
1
Schweidel, David A.
1
Shang, Jen
1
Thomas, Emma F.
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Waters, Richard D.
1
Xiao, Anli
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
Psychology & marketing
The Jossey-Bass handbook of nonprofit leadership and management
International review on public and non-profit marketing
15
International journal of nonprofit and voluntary sector marketing
5
Journal of philanthropy and marketing
5
Nonprofit management & leadership
5
Journal of business research : JBR
4
Journal of nonprofit & public sector marketing
4
International journal of nonprofit & voluntary sector marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
3
Nonprofit marketing : sectoral applications
3
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Nonprofit and voluntary sector quarterly
2
Sport management review
2
Administrative Sciences : open access journal
1
Australasian marketing journal
1
CESifo working papers
1
Contemporary research in e-branding
1
Cultural studies and anti-consumerism : a critical encounter
1
Discussion papers / CEPR
1
Forschung und Entwicklung in der Sozialwirtschaft
1
Green advertising and the reluctant consumer
1
Handbook of research on effective marketing in contemporary globalism
1
Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Islamic marketing
1
Journal of advertising research
1
Journal of business and psychology
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
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ECONIS (ZBW)
9
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1
Charitable Triad Theory : how donors, beneficiaries, and fundraisers influence charitable giving
Chapman, Cassandra M.
;
Louis, Winnifred R.
;
Masser, …
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1826-1848
Persistent link: https://www.econbiz.de/10013465119
Saved in:
2
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
3
Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli
;
Huang, Yan
;
Bortree, Denise Sevick
;
Waters, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
Saved in:
4
Selling out? : a cross-national exploration of nonprofit retail operations
Pue, Kristen
- In:
Nonprofit and voluntary sector quarterly : journal of …
49
(
2020
)
3
,
pp. 653-669
Persistent link: https://www.econbiz.de/10012216115
Saved in:
5
Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?
Shang, Jen
;
Sargeant, Adrian
;
Carpenter, Kathryn
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
5
,
pp. 1023-1044
Persistent link: https://www.econbiz.de/10012064673
Saved in:
6
Nonprofits' internal marketing and its influence on volunteers' experiences and behavior : a multiple mediation analysis
Gross, Hellen P.
;
Rottler, Maren
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
2
,
pp. 388-416
Persistent link: https://www.econbiz.de/10012006563
Saved in:
7
The champion effect in peer-to-peer giving : successful campaigns highlight fundraisers more than causes
Chapman, Cassandra M.
;
Masser, Barbara M.
;
Louis, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012006712
Saved in:
8
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
9
Can purchase behavior predict relationship perceptions and willingness to donate?
Johnson, Jennifer Wiggins
;
Peck, Joann
;
Schweidel, David A.
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10010399720
Saved in:
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