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~isPartOf:"Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action"
~isPartOf:"Psychology & marketing"
~subject:"Nonprofit organization"
~subject:"Werbewirkung"
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Nonprofit organization
Werbewirkung
Nonprofit marketing
11
Nonprofit-Marketing
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8
fundraising
7
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5
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Chapman, Cassandra M.
2
Louis, Winnifred R.
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Masser, Barbara M.
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Bortree, Denise Sevick
1
Brown, Sylvia
1
Ford, John B.
1
Gross, Hellen P.
1
Halvorsen, Cal J.
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Rottler, Maren
1
Sanchez, Alison
1
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1
Thomas, Emma F.
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
Psychology & marketing
Journal of nonprofit & public sector marketing
25
International review on public and non-profit marketing
20
Journal of philanthropy and marketing
15
Nonprofit management & leadership
12
International journal of nonprofit and voluntary sector marketing
8
Nonprofit and voluntary sector quarterly
8
International journal of nonprofit & voluntary sector marketing
6
Journal of marketing communications
5
Journal of business research : JBR
4
Nonprofit marketing : sectoral applications
4
The evolution of nonprofit marketing
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
National Bureau of Economic Research Conference Report
3
Nonprofit-PR
3
The Jossey-Bass handbook of nonprofit leadership and management
3
A National Bureau of Economic Research conference report
2
Administrative Sciences : open access journal
2
Australasian marketing journal
2
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of marketing
2
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Management : journal of contemporary management issues
2
Management communication quarterly : an international journal
2
Marketing theory
2
PR-Praxis
2
Public relations in the nonprofit sector : theory and practice
2
Research
2
Sport management review
2
Springer Reference Wirtschaft
2
Springer eBook Collection
2
The AFP/Wiley Fund Development Ser
2
The Routledge companion to nonprofit marketing
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ECONIS (ZBW)
9
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1
Charitable Triad Theory : how donors, beneficiaries, and fundraisers influence charitable giving
Chapman, Cassandra M.
;
Louis, Winnifred R.
;
Masser, …
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1826-1848
Persistent link: https://www.econbiz.de/10013465119
Saved in:
2
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
3
Approaches to charitable giving and perceptions of organizational effectiveness among midlevel donors
Halvorsen, Cal J.
;
Lynch, Johanna
;
Brown, Sylvia
; …
- In:
Nonprofit and voluntary sector quarterly : journal of …
53
(
2024
)
4
,
pp. 926-947
Persistent link: https://www.econbiz.de/10014581598
Saved in:
4
Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli
;
Huang, Yan
;
Bortree, Denise Sevick
;
Waters, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
Saved in:
5
A grounded theory study of major gift fundraising relationships in U.S.. higher education
Shaker, Genevieve G.
;
Nelson, Deanna
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
5
,
pp. 1054-1073
Persistent link: https://www.econbiz.de/10013392000
Saved in:
6
Selling out? : a cross-national exploration of nonprofit retail operations
Pue, Kristen
- In:
Nonprofit and voluntary sector quarterly : journal of …
49
(
2020
)
3
,
pp. 653-669
Persistent link: https://www.econbiz.de/10012216115
Saved in:
7
Nonprofits' internal marketing and its influence on volunteers' experiences and behavior : a multiple mediation analysis
Gross, Hellen P.
;
Rottler, Maren
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
2
,
pp. 388-416
Persistent link: https://www.econbiz.de/10012006563
Saved in:
8
The champion effect in peer-to-peer giving : successful campaigns highlight fundraisers more than causes
Chapman, Cassandra M.
;
Masser, Barbara M.
;
Louis, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012006712
Saved in:
9
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
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