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Nonprofit marketing
12
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Fundraising
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5
Nonprofit-Management
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Nonprofit management & leadership
Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
34
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Journal of philanthropy and marketing
17
Nonprofit marketing : sectoral applications
16
The evolution of nonprofit marketing
14
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Nonprofit and voluntary sector quarterly
9
Journal of business research : JBR
7
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing communications
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
5
Springer eBook Collection
5
SpringerLink / Bücher
5
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
5
Australasian marketing journal
4
Discussion paper
4
Europäische Hochschulschriften / 5
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
Sage library in marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
European journal of marketing : EJM
3
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
3
Freiburger betriebswirtschaftliche Diskussionsbeiträge
3
Hamburger Schriften zur Marketingforschung
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ECONIS (ZBW)
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1
Donor inspiration in nonprofit management : conceptualization and measurement in a peer-to-peer context
Hesse, Laura
;
Boenigk, Silke
- In:
Nonprofit management & leadership
34
(
2023
)
2
,
pp. 241-265
Persistent link: https://www.econbiz.de/10014471335
Saved in:
2
Volunteer omnichannel behavior in nonprofit organizations : key antecedents and implications for management
Mato-Santiso, Vanessa
;
Rey-García, Marta
; …
- In:
Nonprofit management & leadership
34
(
2023
)
2
,
pp. 433-463
Persistent link: https://www.econbiz.de/10014471375
Saved in:
3
Augmented reality and nonprofit marketing during the COVID-19 pandemic : AR factors that influence community participation and willingness to contribute to causes
Yoo, Seung-Chul
;
Drumwright, Minette E.
;
Piscarac, Diana
- In:
Nonprofit management & leadership
34
(
2023
)
1
,
pp. 81-106
Persistent link: https://www.econbiz.de/10014456741
Saved in:
4
What convinces donors? : an analysis of donation-based crowdfunding projects from nonprofit charities : the case of South Korea
Kim, Soobin
;
Kang, Chulhee
;
Engel, Rafael
- In:
Nonprofit management & leadership
32
(
2022
)
4
,
pp. 627-649
Persistent link: https://www.econbiz.de/10013279475
Saved in:
5
Engagement techniques by human services nonprofits : a research note examining website best practices
Hoefer, Richard
;
Twis, Mary K.
- In:
Nonprofit management & leadership
29
(
2018
)
2
,
pp. 261-271
Persistent link: https://www.econbiz.de/10011969418
Saved in:
6
Nonprofit fundraising with virtual reality
Yoo, Seung-Chul
;
Drumwright, Minette E.
- In:
Nonprofit management & leadership
29
(
2018
)
1
,
pp. 11-27
Persistent link: https://www.econbiz.de/10011969424
Saved in:
7
The effects of the facial expression of beneficiaries in charity appeals and psychological involvement on donation intentions : evidence from an online experiment
Cao, Xiaoxia
;
Jia, Lei
- In:
Nonprofit management & leadership
27
(
2017
)
4
,
pp. 457-473
Persistent link: https://www.econbiz.de/10011717085
Saved in:
8
Evaluating public charity websites : stage model versus automated service
Kirk, Kristin
;
Abrahams, Alan S.
- In:
Nonprofit management & leadership
27
(
2017
)
4
,
pp. 475-491
Persistent link: https://www.econbiz.de/10011717087
Saved in:
9
An inside-out marketing strategy for innovation among human service nonprofits in South Korea
Choi, Sangmi
- In:
Nonprofit management & leadership
26
(
2015/2016
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10011458184
Saved in:
10
Event-related attributes affecting donation intention of special event attendees : a case study
Inoue, Yuhei
- In:
Nonprofit management & leadership
26
(
2015/2016
)
3
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011458190
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