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~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~isPartOf:"The marketing review"
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Market research
86
Marktforschung
86
Deutschland
20
Germany
19
Consumer behaviour
18
Konsumentenverhalten
18
Theorie
10
Theory
10
Befragung
8
Interview
8
Internet
7
Beziehungsmarketing
5
Brand image
5
Markenimage
5
Relationship marketing
5
Target group
5
Zielgruppe
5
Brand management
4
Customer satisfaction
4
Kundenzufriedenheit
4
Markenführung
4
Sampling
4
Stichprobenerhebung
4
Automotive market
3
Dienstleistungsqualität
3
Innovation
3
Kfz-Markt
3
Marketing management
3
Marketingmanagement
3
Scientific method
3
Service quality
3
Social Web
3
Social web
3
Wissenschaftliche Methode
3
Advertising effects
2
Arzneimittel
2
Bibliometrics
2
Bibliometrie
2
Emotion
2
Epistemology
2
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79
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4
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80
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4
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1
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German
56
English
31
Author
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Wessner, Konrad
3
Kühn, Thomas
2
Smith, Terry
2
Abold, Roland
1
Albaum, Gerald S.
1
Althoff, Stefan
1
Ardley, Barry C.
1
Ardley, Michaela K.
1
Bang, Nguyen
1
Baumgärtel, Otto A.
1
Becker, Josef
1
Beeske, Sigrid
1
Benussi, Swantje
1
Bieler, Ralf
1
Blut, Markus
1
Boddy, Clive R.
1
Bosch, Volker
1
Bradley, Nigel
1
Brosius, Felix
1
Brown, Stephen
1
Bössow, Oliver
1
Cartellieri, Maximilian
1
Carter, Leanne
1
Cassia, Fabio
1
Cavallone, Mauro
1
Chen, Chien-Hung
1
Cian, Luca
1
Csisáky, Meike
1
Czaplicki, Andreas
1
D'Andrea, Chiara
1
Del Gaudio, Giovanna
1
Della Corte, Valentina
1
Dethlefsen, Hans A.
1
Diaz Ruiz, Carlos A.
1
Dimitriadis, Sergios
1
Dziobek, Eberhard
1
Döring, Karen
1
Dürr, Karin
1
Egan, John
1
Eiting, Alexander
1
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
The marketing review
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
89
SpringerLink / Bücher
81
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Jahrbuch der Absatz- und Verbrauchsforschung
54
Europäische Hochschulschriften / 5
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
International journal of market research
42
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Journal of business economics : JBE
31
Handbuch der Marktforschung
30
Springer eBook Collection / Business and Economics
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of advertising research
25
Lehrbuch
23
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Annals of marketing-mba
22
Organisation und praktische Anwendung
21
Springer eBook Collection
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
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ECONIS (ZBW)
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1
Planung & Analyse
[2018-2021]: Frankfurt am Main : Deutscher Fachverlag GmbH
-
2018-2021
Persistent link: https://www.econbiz.de/10011807160
Saved in:
2
A paradigmatic and methodological examination of market orientation research
Shaikh, Ateeque
;
Modi, Pratik
;
Yadav, Vanita
;
Kumar, …
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 371-400
Persistent link: https://www.econbiz.de/10012116408
Saved in:
3
Customer research : time for second thoughts
Sarstedt, Marko
;
Schütz, Tobias
- In:
The marketing review
18
(
2018
)
1
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011892860
Saved in:
4
The state of art of resource-based theory in marketing research
Della Corte, Valentina
;
D'Andrea, Chiara
;
Del Gaudio, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 283-306
Persistent link: https://www.econbiz.de/10011853806
Saved in:
5
Consumer research in Europe since the formation of the EU
Herjanto, Halimin
;
Gaur, Sanjaya Singh
- In:
The marketing review
17
(
2017
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10011820677
Saved in:
6
P&A-Handbuch der Markt- und Marketingforschung
Frankfurt am Main : Deutscher Fachverlag GmbH
-
2002-2016
Persistent link: https://www.econbiz.de/10001673123
Saved in:
7
A conceptual framework for structuring internet-based marketing survey research
Wiley, James B.
;
Albaum, Gerald S.
- In:
The marketing review
16
(
2016
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10011597672
Saved in:
8
The gasoline industry : a review for marketing research
Lin, Yuanfang
;
Seetharaman, Seethu
- In:
The marketing review
13
(
2013
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10010247036
Saved in:
9
P & a international
market
research
: magazine for
market
research
and marketing
Frankfurt, M. : Dt. Fachverl.
-
2011 - 2013; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10008939281
Saved in:
10
Theories of markets : insights from marketing and the sociology of markets
Diaz Ruiz, Carlos A.
- In:
The marketing review
12
(
2012
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10009549380
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