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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
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Beziehungsmarketing
Brand management
Markenführung
664
Consumer behaviour
488
Konsumentenverhalten
488
Brand image
365
Markenimage
365
Brand
294
Markenartikel
292
Relationship marketing
201
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98
Marketingmanagement
98
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80
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80
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69
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35
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35
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Balmer, John M. T.
13
Powell, Shaun M.
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8
Burmann, Christoph
7
Miller, Dale
7
Golob, Urša
6
Iglesias, Oriol
6
Ind, Nicholas
6
Kernstock, Joachim
6
Burghausen, Mario
5
Grace, Debra
5
Johnson, Lester W.
5
Keller, Kevin Lane
5
Piehler, Rico
5
Sung, Yongjun
5
Valette-Florence, Pierre
5
Woodside, Arch G.
5
Abratt, Russell
4
Baxter, Stacey M.
4
Davies, Mark A. P.
4
Gil Saura, Irene
4
Grohmann, Bianca
4
Hollebeek, Linda D.
4
Ilicic, Jasmina
4
Jones, Richard
4
Kulczynski, Alicia
4
Melewar, T. C.
4
Podnar, Klement
4
Pradhan, Debasis
4
Raggio, Randle D.
4
Ross, William T.
4
Urde, Mats
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abimbola, Temi
3
Bagozzi, Richard P.
3
Bauer, Brittney C.
3
Biedenbach, Galina
3
Butcher, Luke
3
Chapleo, Chris
3
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Global Brand Conference <11., 2016, Bradford>
1
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Psychology & marketing
The journal of brand management : an international journal
Journal of business research : JBR
1,112
Journal of retailing and consumer services
765
Industrial marketing management : the international journal for industrial and high-tech firms
484
The journal of product & brand management
398
International journal of hospitality management
341
Journal of strategic marketing
250
The journal of services marketing
243
Journal of the Academy of Marketing Science
229
The service industries journal
218
The journal of business & industrial marketing
217
European journal of marketing : EJM
198
Journal of marketing
186
Asia Pacific journal of marketing and logistics
184
Marketing intelligence & planning
174
Journal of marketing management : MM
172
Tourism management : research, policies, practice
159
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
157
International journal of contemporary hospitality management
152
Journal of travel and tourism marketing
150
International journal of electronic customer relationship management : IJECRM
144
Journal of retailing
144
Cogent business & management
134
Journal of hospitality marketing & management
131
Journal of marketing communications
131
Journal of service research : JSR
119
Marketing letters : a journal of research in marketing
114
Journal of service management
112
SpringerLink / Bücher
110
Business horizons
109
International journal of retail & distribution management
109
Services marketing quarterly
107
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
International journal of internet marketing and advertising : IJIMA
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Journal of marketing research : JMR
99
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
95
The IUP journal of brand management : IJBRM
95
The international review of retail, distribution and consumer research
93
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ECONIS (ZBW)
756
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1
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
2
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Branding : too often overlooked in disruptive innovation and social purpose arenas
Aaker, David A.
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 185-189
Persistent link: https://www.econbiz.de/10014326902
Saved in:
5
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
6
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
7
Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco
;
Shiu, Edward
;
Schaarschmidt, Mario
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
Saved in:
8
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
9
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
10
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
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