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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Delphi-Methode"
~subject:"Evaluation"
~subject:"Konsumentenverhalten"
~subject:"Vertriebsweg"
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Delphi-Methode
Evaluation
Konsumentenverhalten
Vertriebsweg
Consumer behaviour
3
Brand
2
Brand management
2
Experten
2
Experts
2
Markenartikel
2
Markenführung
2
2001-2005
1
Bewertung
1
Brand immersion
1
Delphi technique
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Distribution channel
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Einzelhandel
1
Einzelhandelspreis
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Event marketing
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Event-Marketing
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Experience
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Experiential marketing
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FMCG
1
Film industry
1
Filmwirtschaft
1
Food retailing
1
Handelsmarke
1
Internet
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Lebensmitteleinzelhandel
1
Preismanagement
1
Pricing strategy
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Retail price
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Retail trade
1
Sales promotion
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Verkaufsförderung
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Barnes, Stuart J.
1
Butcher, Luke
1
Chimhundu, Ranga
1
Davey, Andrew
1
Kaufman, James C.
1
Plucker, Jonathan A.
1
Pressey, Andrew D.
1
Qian, Meihua
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Sung, Billy
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Temple, Jason S.
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Psychology & marketing
The journal of brand management : an international journal
Expert journal of marketing
24
Expert journal of business and management
3
Journal of business research : JBR
3
Journal of fashion marketing and management
3
Journal of travel and tourism marketing
3
MO
3
Technological forecasting & social change : an international journal
3
Asia Pacific journal of marketing and logistics
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of electronic business
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of electronic commerce research : JECR
2
Journal of management information systems : JMIS
2
Journal of service research : JSR
2
SFB 649 discussion paper
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Working paper in economics
2
AFI
1
BLS working papers
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Baltic journal of management
1
Cogent business & management
1
DRUID working paper
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Department of Economics discussion paper series / University of Oxford
1
Dissertation Nr. 2646
1
Dissertationsarbeit
1
Enlightening tourism : ET ; a pathmaking journal
1
European research on management and business economics
1
Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy
1
Global business and finance review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of business excellence
1
International journal of business performance and supply chain modelling
1
International journal of commerce and management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of leisure and tourism marketing : IJLTM
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1
Revisiting experiential
marketing
: a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
Marketing
store brands and manufacturer brands : role
of
referent and
expert
power in merchandising decisions
Chimhundu, Ranga
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
Saved in:
3
In search
of
the "meta-maven" : an examination
of
market maven behavior across real-life, web, and virtual world
marketing
channels
Barnes, Stuart J.
;
Pressey, Andrew D.
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 167-185
Persistent link: https://www.econbiz.de/10009510112
Saved in:
4
Do experts and novices evaluate movies the same way?
Plucker, Jonathan A.
;
Kaufman, James C.
;
Temple, Jason S.
; …
- In:
Psychology & marketing
26
(
2009
)
5
,
pp. 470-478
Persistent link: https://www.econbiz.de/10003852488
Saved in:
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