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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of product & brand management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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Consumer behaviour
1,050
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1,050
Brand management
374
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374
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343
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235
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Woodside, Arch G.
10
Guzman, Francisco
9
Yi, Youjae
9
Hollebeek, Linda D.
7
Spence, Charles
6
Bagozzi, Richard P.
5
Chan, Eugene Y.
5
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5
Lim, Weng Marc
5
Veloutsou, Cleopatra
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5
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Fetscherin, Marc
4
Flavián Blanco, Carlos
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Loureiro, Sandra Maria Correia
4
Lowe, Ben
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
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Tal, Aner
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3
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3
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3
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3
Bodur, H. Onur
3
Christodoulides, George
3
Coker, Kesha K.
3
Darley, William K.
3
De Angelis, Matteo
3
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Psychology & marketing
The journal of product & brand management
Journal of business research : JBR
1,972
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1,931
International journal of consumer studies
760
International journal of hospitality management
723
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Asia Pacific journal of marketing and logistics
391
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355
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343
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307
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Cogent business & management
297
International journal of retail & distribution management
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The international review of retail, distribution and consumer research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Journal of marketing
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Journal of consumer behaviour : an international research review
285
Journal of the Academy of Marketing Science
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Journal of fashion marketing and management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
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Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
255
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Journal of food products marketing
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ECONIS (ZBW)
1,050
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
7
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin
;
Bason, Tom
;
Porreca, Rocco
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10014467467
Saved in:
8
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
9
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
10
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
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