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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of services marketing"
~language:"eng"
~subject:"Beziehungsmarketing"
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Search: subject:"Management"
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Subject
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Beziehungsmarketing
Consumer behaviour
356
Konsumentenverhalten
356
Relationship marketing
325
Customer satisfaction
192
Kundenzufriedenheit
192
Dienstleistungsqualität
177
Service quality
177
Brand management
143
Markenführung
143
Brand image
96
Markenimage
96
Customer service
95
Kundenservice
95
Dienstleistungssektor
69
Service industry
69
Beschwerdemanagement
59
Complaint management
59
Brand
56
Markenartikel
55
USA
55
United States
55
Emotion
53
Marketing management
46
Marketingmanagement
46
Customer integration
43
Kundenintegration
43
Services
43
Social Web
43
Social web
43
Dienstleistung
39
Corporate Social Responsibility
35
Corporate social responsibility
35
Dienstleistungsmarketing
35
Einzelhandel
35
Retail trade
35
Services marketing
35
Advertising effects
32
Werbewirkung
32
Lieferantenmanagement
29
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Undetermined
169
Free
24
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Article
322
Book / Working Paper
3
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Article in journal
325
Aufsatz in Zeitschrift
325
Collection of articles of several authors
3
Sammelwerk
3
Case study
1
Fallstudie
1
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English
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Klaus, Philipp
6
Mattila, Anna S.
6
Hollebeek, Linda D.
5
Heinonen, Kristina
4
Aksoy, Lerzan
3
Alkire, Linda
3
Benoit, Sabine
3
Bruce, Helen L.
3
Burton, Jamie
3
Choi, Beom Joon
3
Dagger, Tracey S.
3
Gruber, Thorsten
3
Grönroos, Christian
3
Harris, Lloyd C.
3
Holloway, Betsy Bugg
3
Ndubisi, Nelson Oly
3
Yi, Youjae
3
Al-Nabhani, Khalid
2
Anaza, Nwamaka A.
2
Arnold, Mark J.
2
Barnes, Donald C.
2
Basso, Kenny
2
Beatty, Sharon E.
2
Benkenstein, Martin
2
Birch, Nancy J.
2
Black, Hulda G.
2
Brown, Tom
2
Büttgen, Marion
2
Cheng, Li-Keng
2
Choi, Sejung Marina
2
Chu, Xing-Yu
2
Collier, Joel E.
2
Darley, William K.
2
Ford, John B.
2
Frow, Pennie
2
Furrer, Olivier
2
Gabler, Colin B.
2
Gil Saura, Irene
2
Gong, Taeshik
2
Groth, Markus
2
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Published in...
All
Psychology & marketing
The journal of services marketing
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
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ECONIS (ZBW)
325
Showing
1
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10
of
325
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date (oldest first)
1
How strategic design abilities address unmet value in service engagement strategies
Bouman, Nijs
;
Simonse, Lianne
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014473566
Saved in:
2
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
3
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
Saved in:
4
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
5
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
6
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
7
Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco
;
Shiu, Edward
;
Schaarschmidt, Mario
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
Saved in:
8
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
9
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
10
Service mega-disruptions : a conceptual model and research agenda
Vredenburg, Jessica
;
Kapitan, Sommer
;
Jang, Sharon
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10014473598
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